Fernando

Ochoa

The project was the creation of the graphic identity of a neurological rehabilitation clinic, and abstraction was made of an element related to the ability to regenerate neurons, an activity that is closely linked to improving physical mobility, the brand was adapted to the needs of the client and changes were made throughout the process. The creative process was open, several ideas were created and evolved at the same time until a satisfactory result was obtained for the client, the project was carried out in an average of one month and was duly delivered to the client in an identity manual detailing the correct uses of the brand. The brand selected by the client was measured and tested under different applications, obtaining an optimal result under the following rules. The brand is made up of a sans-serif typography in a tall box with abstraction of the “A” bar, the brain-shaped imagotype supplants the letter “O”.

Makeup is something that has been in this world for many years and encompasses a long history of all cultures in the world and it is important to highlight that thanks to makeup, people can express their ideas, emotions, exploit their creativity in a unique way. Makeup is for experimenting and exploring new tastes to make the person feel better about himself in small details. This project challenged my skills, but I am very happy with the result obtained, the brand as such is legible, that makes it memorable, and the message is clear.

The project was born at the request of a family dedicated to selling Mexican food in a county near Los Angeles California, the idea turned out to be very attractive, the place has tacos as its main dish, but not it is any taqueria, it is located on a ranch located very close to the Mojave desert, so had a great value proposition that could translate into customers, you just had to know by communicating the right message.

Marketing despite the fact that for many this concept is applied day by day, its origins are not as old as can be seem. The concept or definition of digital marketing was used for the first time in the nineties, although at that time he was mainly concerned with advertising to customers. Marketing, this word was first used in the United States Joined. Thus, in 1902 at the University of Michigan, Professor D.E. Jones taught a course entitled “The Distributive Industry and regulatory authority in the United States”, in whose descriptive brochure he uses the term marketing for the first time. However, it is not until almost ninety years after a widely used term appears nowadays. Sun Tzu, author of “The Art of War” points out that the Strategy without tactics is the slowest path to success. victory and that tactics without strategy are the noise before the defeat. In the world of digital marketing we wage “wars” on a daily basis; against our competitors and even to improve ourselves. Analysis of the current situation of the business world and the definition of the best tactics, according to facts and current trends, personally, I have always extremely interesting result. I highly consider the importance of analyzing and putting into practice the best practices with the intention of getting new customers.