MICHAEL

BLOOM

As a market researcher, I help companies to better understand their customers using qualitative methods like focus groups, in-depth interviews, online communities, semiotic (cultural) analysis and ethnographic research and quantitative methods such as surveys. My UX research activities include usability testing, research to support persona and journey map development, and research to support information architecture development. I deliver reports designed to create maximum organizational alignment and buy-in, and to lead to faster decision-making.