Freelancer Profile


Rafael Hecht

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Work experience

RJH Solutions RJH Solutions

Nov 2009 - Jan 2021

Consult on Digital Marketing and web development. Focusing on websites and web applications coded in PHP, ASP, and ASP.NET with databases running MySQL and SQL Server for global clients. Analyzing, planning and executing strategies for digital marketing campaigns that involve SEO, Adwords and Social Media channels/Ads. Adwords Optimized new and existing Adwords accounts to increase conversions and Click-Thru-Rate (CTR) while reducing Costs-Per-Click (CPCs) by utilizing Key Performance Indicator (KPI) metrics such as conversions, bounce rate, SOV, quality score and impression share. Provide useful reporting insights utilizing tools like Google Analytics, Adwords, Excel (vLookup tables, Pivot Charts and Filtering) and Powerpoint. Website Development Developing websites and web applications in Wordpress, Codeigniter, and ASP/.NET using pre-built as well as custom themes and plugins, often modifying the code to meet client requirements. Also built custom web applications using Bootstrap, AJAX, and JSON. Optimizing web storage by integrating Wordpress sites with cloud storage services. SEO Applied SEO and Google+ foundations for clients. For Google+ Business Listings, communicated with client in claiming rogue listings by postcard and optimization.



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Wordpress Malware Removal and Site Restore