Post consistently: The algorithm favors accounts that post regularly, so make sure to maintain a consistent posting schedule.
Use hashtags: Hashtags are a powerful tool for increasing your reach and getting discovered by new users. Use relevant hashtags that are specific to your niche and include a mix of both popular and niche-specific tags.
Engage with your audience: Respond to comments, reply to direct messages, and like and comment on posts from other accounts in your niche. Engaging with your audience signals to the algorithm that your content is valuable and worth showing to others.
Create high-quality content: The algorithm favors visually appealing and high-quality content, so make sure your photos and videos are well-lit, well-composed, and visually engaging.
Post at the right time: Experiment with different posting times to see when your audience is most active. Posting when your audience is most likely to be online can help boost engagement and reach.
Use Instagram Stories: Stories are a great way to keep your audience engaged and active on your account. Use a mix of photos and videos, and experiment with different interactive features like polls, quizzes, and questions.
Collaborate with other accounts: Collaborating with other accounts in your niche can help increase your exposure and reach new audiences.
Use Instagram Reels: Reels are a relatively new feature on Instagram, and the algorithm is currently favoring accounts that use them. Experiment with creating short, entertaining videos that showcase your niche or brand.
Optimize your profile: Make sure your profile is fully optimized with a clear profile picture, bio, and link to your website or blog.
Monitor your analytics: Use Instagram's built-in analytics tool to track your account's performance and see what's working and what's not. Adjust your strategy accordingly to improve your reach and engagement.