How Does Geofencing Work?
Geofencing is what we call direct-to-mobile location based advertising, allowing companies to serve ads to people based on the physical activities and the places they go. It's not simply zip code, radius, or citywide targeting, but rather the ability to serve ads to people that walk inside of individual buildings, event locations, convention centers, conferences, or your physical competitor locations. This form of advertising gives brands more focus on their ad spend and limits the waste they'd typically experience with billboards, radio and TV in which you're reaching people you never intended to advertise to, but are still paying for that reach.
Advertisers are able to place a digital geofence directly around the building or location you want to target. and begin capturing the mobile device ID's of people who walk inside that geofence. You then have the ability to serve ads to those individuals while they are there at the location and also for up to 30 days after they leave the geofence.
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