Branding Associate - APAC

Binance, a prominent global blockchain company known for its leading digital asset exchange, is seeking passionate branding talent to join their APAC marketing team. The ideal candidate should demonstrate a keen interest in the cryptocurrency industry along with proven experience in Branding & Integrated Marketing. This role presents significant growth opportunities within the organization.

Job Responsibilities

• Develop and implement branding strategies to enhance Binance's image and attract new users in the APAC region.
• Conduct innovative brainstorming sessions to explore new approaches continually.
• Manage the planning, budgeting, execution, and monitoring of various short-term and long-term marketing projects.
• Ensure project timelines and deliverables are met, addressing risks promptly for timely project completion.
• Collaborate with cross-functional teams and central marketing to achieve project objectives and deadlines.
• Coordinate with creative vendors and supervise the production of design materials.
• Maintain brand consistency across all creative outputs aligning with central marketing guidelines.
• Create and implement social media content strategies to drive engagement and follower growth.
• Analyze social media metrics to evaluate content strategies and make data-driven improvements.
• Keep pace with social media trends to ensure content relevance and effectiveness.
• Plan and coordinate offline events across the APAC region, acting as the communication liaison between local and central teams.
• Manage logistics, vendor relationships, and event communications for flawlessly executed events aligned with marketing objectives.
• Supervise the production of branded swag items to support marketing campaigns and enhance brand visibility.
• Coordinate the selection, design, and production of swag items annually in compliance with brand guidelines.

Job Requirements

• Substantial experience in branding, social media, and event marketing including strategy development.
• Strong ability to work independently, proactive collaboration, and exceptional follow-up skills.
• Attention to detail, excellent organizational, and communication skills.
• Proficient in project and time management, capable of prioritizing under pressure.
• Experience working in fast-paced environments.
• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Interest in and knowledge of the cryptocurrency/blockchain industry.
• Fluency in both English and Mandarin; additional Asian languages are advantageous.

Conditions

• Competitive salary package.
• Flexible working arrangements.
• Flat organizational structure.
• Work in great locations with an international team of talented colleagues.
• Contribute to the dynamic future of the cryptocurrency revolution at the world's most well-known cryptocurrency exchange.

About Binance

Binance Exchange stands as the primary crypto exchange globally by trading volume and user base, serving customers in over 180 countries. Renowned for its speed, security, and robustness, Binance is a preferred platform for both cryptocurrency enthusiasts and professional traders.