We are looking for a proactive and forward-thinking individual to take on the role of a CRM Architect. This position will involve supporting our VIP and growth teams by managing the implementation, configuration, and continuous support of a dedicated CRM platform. The ideal candidate should have specialized knowledge in CRM solutions, specifically in platforms like Salesforce, possess a strategic mindset to address business challenges, and serve as a collaborator in expanding our VIP program and growth-focused initiatives. Your contributions will be instrumental in delivering an outstanding experience for our relationship managers, high-value clients, and driving business growth through the CRM system.

Responsibilities:

Act as the main architect for the CRM platform, overseeing its day-to-day configuration, providing user support, and optimizing system performance.
Customize CRM objects, fields, workflows, reports, dashboards, and page layouts to meet evolving business requirements.
Work closely with internal stakeholders to gather insights and translate those requirements into CRM solutions that support growth strategies and VIP programs.
Implement enhancements to improve the usability, efficiency, and accuracy of the CRM platform for the VIP team and other business functions.
Ensure data integrity through validation rules, data governance processes, and regular audits.
Offer user training and continuous support to encourage the adoption of best practices and maximize the CRM system's value.
Monitor system performance, troubleshoot issues, and ensure the seamless operation of the CRM platform.
Stay informed about emerging CRM capabilities and updates, suggesting innovations that align with business growth and enhance VIP offerings.
Assist in developing actionable reporting and analytics to empower the VIP and growth teams to make informed decisions.
Maintain detailed documentation of processes, configurations, and system changes for operational continuity and transparency.

Requirements:

Development & Architecture

Extensive expertise in Apex, Lightning Web Components, and modern front-end design principles.
Profound understanding of data model design and advanced SOQL/SOSL optimization.

Integrations & APIs

Hands-on experience with REST/SOAP APIs, External Services, Platform Events, and secure integrations with various protocols.
Familiarity with event-driven architectures connected to Salesforce.

Security & Compliance

Proficiency in Salesforce security model and related compliance aspects.
Experience with PII handling, GDPR, and financial regulations.

Scalability & Performance

Proven involvement in CRM architecture, focusing on sales and service functions.
Proficiency in designing scalable solutions in large-scale organizations and performance optimization.

Operations & Governance

Knowledge of CI/CD processes, architecture documentation, and best practices in CRM systems.
Experience in error handling, monitoring, and logging across integrations.

Soft Skills

Strong problem-solving skills and the ability to translate complex business requirements into actionable solutions.
Excellent communication and collaboration skills to engage effectively with diverse stakeholders.
Self-motivated with the capacity to manage multiple priorities in a fast-paced environment.

Nice to Have

Experience in quality assurance and system testing.
Experience in B2C sales and account management, especially in VIP segments.
Familiarity with integrating communication platforms like SMS, WhatsApp, and Telegram.
Hands-on experience with Salesforce platforms or certifications, an advantage.

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