Company Overview

Binance is a prominent global blockchain ecosystem that powers the world's largest cryptocurrency exchange by trading volume and user base. Trusted by over 250 million individuals in more than 100 countries, Binance is recognized for its exceptional security measures, transparent user fund practices, fast trading engine, extensive liquidity, and diverse portfolio of digital asset offerings. The company's services span trading, finance, education, research, payments, institutional solutions, Web3 features, and more, building an inclusive financial ecosystem using digital assets and blockchain technology to enhance financial access globally.

Job Responsibilities

Oversee and develop Binance's social channels specific to Australia and New Zealand, managing content, campaigns, and maintaining a consistent brand voice to drive engagement and achieve growth objectives.
Conduct in-depth analysis of the cryptocurrency social media landscape, including competitors, to extract actionable insights.
Develop and implement ongoing content strategies for local and global initiatives, incorporating key global partnerships such as CR7 and Alpine F1.
Serve as the primary point of contact for addressing business issues and crisis management, responding promptly and effectively to maintain a positive image, collaborating closely with Customer Support and Public Relations teams.
Monitor, evaluate, and analyze campaign and content performance across various platforms.
Cultivate relationships with external Key Opinion Leaders (KOLs), influencers, content creators, and partners, including Binance Angels.
Identify, negotiate, and manage potential content partnerships to enhance audience reach and engagement on Binance’s Australia and New Zealand social channels.
Act as a representative of Binance at events throughout Australia and New Zealand.

Job Requirements

Proficient in English with exceptional communication skills, strong aesthetic sense, and effective copywriting abilities.
Experience in managing and growing social media accounts, creating content on platforms like Twitter and Instagram.
Deep understanding of the cryptocurrency market with up-to-date knowledge of trends and market sentiments.
Ideally, familiarity with Binance products as an active Binance user.
Proficiency in design tools like Figma or equivalent and an interest in AI tools.
Experience in editing short-form video content using tools such as Adobe Premier, CapCut, etc.
Minimum of 3 years in social media, community, content creation, or brand marketing roles.
Demonstrated ability to exercise sound judgment in high-pressure scenarios and maintain composure and rationality.
Strong sense of accountability, ownership, and results-driven mindset.
Well-equipped to handle stress, self-motivated, and oriented towards achieving goals.
Previous experience with remote work and startups is advantageous.

Why Binance

Contribute to shaping the future with a leading blockchain ecosystem
Collaborate with top-tier talent in a globally-focused organization with a flat structure
Engage in exciting, fast-paced projects with autonomy in an innovative setting
Thrive in a performance-oriented environment with avenues for career advancement and continuous learning
Competitive compensation package along with company benefits
Remote work arrangement available, subject to the nature of the business team's operations

Binance holds strong commitment to providing an equal opportunity workplace, recognizing the significance of a diverse workforce in achieving success.

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