Creative Director - Brand Video Content

Binance is a prominent player in the global blockchain ecosystem, recognized for operating the largest cryptocurrency exchange worldwide in terms of trading volume and user base. Trusted by millions across various countries, we boast top-tier security, transparent user fund management, fast trading engine, deep liquidity, and a comprehensive range of digital asset offerings. Our services span trading, financial solutions, education, research, payments, institutional support, Web3 features, and more. By harnessing the potential of digital assets and blockchain technology, we aim to foster a financially inclusive ecosystem that enhances access to money worldwide.

We seek a Creative Director to spearhead the storytelling and creative development of branded video content that intends to position Binance as a trusted, engaging, and culturally relevant figure in the crypto and Web3 realms. Tasked with molding content from brief insights to extensive narratives, interviews, and campaign-driven stories, you will be instrumental in defining the creative direction and overseeing its visual execution. This integral role demands a creative leader who can artfully blend editorial astuteness with direction, efficiently managing diverse teams and external collaborators to deliver impactful and innovative video content. Working closely with writers, art directors, motion designers, agencies, and producers, you will ensure a cohesive message and consistent visual identity across all formats.

Responsibilities:

• Creative & Editorial Direction:

• Lead the creative progress of branded video content, spanning from concept development to visual realization.

• Establish editorial themes, story frameworks, and creative approaches for various video types.

• Maintain alignment between messaging, tone, and brand identity throughout all deliverables.

• Cross-Functional Collaboration:

• Collaborate with writers, designers, and motion teams to breathe life into ideas with precision and creativity.

• Engage with producers, product marketing, communications, and regional teams to ensure strategic relevance.

• Partner with external production teams, content creators, and agencies to amplify global execution.

• Innovation & Creative Growth:

• Advocate for fresh storytelling formats and platform-centric strategies.

• Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.

• Continually enhance the creative process to strike a balance between speed, quality, and strategic significance.

• Team Leadership & Quality Control:

• Lead a compact team of writers and creatives handling diverse formats.

• Uphold high standards of storytelling, design, and brand representation across all content levels.

• Offer guidance on script development, storyboarding, treatments, and post-production elements.

Requirements:

• A minimum of 10 years in creative or content leadership roles, with experience in brand storytelling, editorial work, or digital video.
• A strong background in writing or content strategy, showcasing an aptitude for narrative composition and messaging.
• Proven track record in overseeing creative teams and delivering high-quality content across multiple formats.
• Proficiency in both verbal and visual creative development, from initial concepts to final edits.
• Ability to collaborate effectively with production, editorial, and motion design teams.
• Previous involvement in crypto, fintech, or similarly intricate sectors is advantageous.
• Familiarity with 3D/motion graphics and AI-enhanced storytelling workflows is highly preferred.

Why Binance:

• Shape the future with a leading blockchain ecosystem globally.
• Collaborate with top-tier professionals in a globally-minded organization with a flat structure.
• Engage in unique, fast-paced projects autonomously within an innovative environment.
• Flourish in a results-oriented culture with prospects for career development and ongoing learning.
• Competitive salary and comprehensive company benefits.
• Work-from-home flexibility based on business requirements.

Binance maintains a commitment to being an equal opportunity employer, recognizing diversity as crucial to our success.

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