Binance is a prominent global blockchain organization known for operating the largest cryptocurrency exchange worldwide in terms of trading volume and user registration. With a trusted user base exceeding 280 million individuals across more than 100 countries, Binance prioritizes industry-leading security measures, transparency in user fund management, fast trading engine capabilities, deep levels of liquidity, and a comprehensive range of digital asset products. Binance's services encompass trading, financial solutions, educational resources, research opportunities, payment services, institutional offerings, Web3 functionalities, and more, all aimed at leveraging the potential of digital assets and blockchain technology to construct an inclusive financial ecosystem. The organization is dedicated to fostering financial freedom and enhancing financial inclusivity globally.

We are in search of an experienced Marketing Manager based in Kyrgyzstan who will assume full responsibility for localized marketing initiatives within the region. This role is ideal for individuals passionate about promoting cryptocurrency education within the Kyrgyz market.

Job Responsibilities

Assume complete ownership of regional marketing operations in Kyrgyzstan, spanning from devising business strategies to hands-on daily marketing execution.
Create and implement innovative marketing campaigns tailored to resonate with the local culture and target audience.
Secure sponsorship opportunities and independently oversee their execution.
Develop and execute user growth campaigns that cover acquisition, activation, and retention strategies.
Foster community engagement by collaborating closely with Binance Angels and local partners.
Coordinate and manage both offline and online events such as meetups, roadshows, and collaborations.
Manage local marketing budgets effectively to ensure optimal allocation and return on investment.
Provide timely and detailed reports on campaign performance and maintain accountability.
Work collaboratively with global and product marketing teams to localize campaigns for the Kyrgyz market.

Job Requirements

Possess a minimum of 2 years of relevant marketing experience, with a preference for backgrounds in Web3, fintech, or agencies.
Demonstrate a proven track record in campaign management, community building, or brand management.
Fluency in both English and Kyrgyz is necessary for seamless communication with overseas partners and stakeholders, with knowledge of Russian being an additional advantage.
Strong analytical abilities to interpret insights and translate them into actionable strategies.
Comfortable with taking full ownership of tasks and operating with a high level of accountability.
Must be based in Kyrgyzstan with a well-established network in the country.
Previous experience in Web3/crypto marketing agencies or startups is highly desirable.

Additional Information About the Role

Preferably have experience in rapidly scaling technology or fintech organizations.
Hands-on experience with local PR, influencers, or grassroots community engagement is a bonus.
This mid-level role offers full marketing ownership in Kyrgyzstan, emphasizing hands-on execution.
No direct reports are assigned in this role.
Opportunity to influence regional strategy and enhance community presence from the grassroots level.
Join a dynamic and international work environment with a leading name in the crypto industry.
Collaborate across regions with global marketing and product teams.
Competitive compensation and prospects for growth within Binance.

Why Binance

Be a part of the leading blockchain ecosystem that shapes the future.
Collaborate with top-tier talent in a globally oriented organization with a flat hierarchy.
Engage in unique and fast-paced projects with autonomy in an innovative setting.
Thrive in a results-focused workplace that offers career advancement opportunities and continual learning.
Competitive salary and comprehensive company benefits.
Work-from-home arrangements are available, subject to business team requirements.

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