Nansen.Ai

Job Summary:

We are looking for a seasoned Director of Marketing to spearhead our marketing initiatives at Nansen, a blockchain analytics platform catering to crypto investors. The ideal candidate should have a deep understanding of the cryptocurrency landscape and a proven history in crafting and executing dynamic marketing strategies. This role presents a great opportunity to shape and enhance our marketing function in an ever-evolving industry.

Primary Responsibilities:

Develop and execute a holistic marketing strategy to support Nansen's business objectives, optimizing visibility and growth within the cryptocurrency and blockchain sectors.

Manage and guide a high-performing global marketing team, empowering them to excel in their respective roles.

Implement a data-centric approach to marketing by defining KPIs, tracking performance, and refining campaigns accordingly.

Foster a thorough comprehension of Nansen's target audience to generate tailored content across various platforms like blogs, social media, email campaigns, and webinars.

Collaborate with Product and Sales departments to establish clear and compelling external communications.

Supervise Nansen's digital marketing initiatives encompassing SEO, SEM, social media advertising, and email campaigns to enhance traffic, user acquisition, and conversions.

Stay informed about market trends and dynamics, analyzing the competitive landscape for emerging opportunities.

Qualifications:

More than a decade of marketing experience, including at least three years in a leadership position, ideally within the cryptocurrency, blockchain, or fintech realm.

Strong leadership skills with a history of building and managing top-tier teams.

Expertise in Product Marketing.

Proven success in formulating and executing B2B marketing strategies that drive leads and revenue.

In-depth understanding and enthusiasm for the cryptocurrency and blockchain space.

Track record of devising and implementing successful marketing strategies that foster business growth.

Excellent written and verbal communication abilities, along with expertise in creating engaging content.

Data-driven mindset, proficient in analyzing and optimizing marketing performance using key metrics.

Benefits:

Competitive salary and equity options

Remote work with flexible hours

Access to an environment that prioritizes data and AI, led by data engineers and scientists

Opportunities to work from Tech Hubs in Singapore, London, and Bangkok

Transparent, fast-paced, courageous, and curious company culture

Personal and professional growth prospects as the company expands

Exposure to a global network comprising industry experts, partners, and influencers

Nansen operates as a platform specializing in blockchain analytics by enhancing on-chain data with distinctive labels from millions of wallets. With a focus on empowering crypto investors to identify opportunities, conduct due diligence, and safeguard their portfolios through real-time dashboards and alerts, Nansen has established itself as a key player in offering data analytics and insights in the cryptocurrency sector. Catering to various investors, including institutional funds, Nansen strives to provide timely and actionable intelligence to enable well-informed decision-making. To further extend our market presence, we are seeking a dynamic professional to fill the role of Sales Manager, a vital position dedicated to spearheading efforts in acquiring and managing relationships specifically within investment funds.

The Sales Manager position at Nansen entails steering the go-to-market strategy within a new territory and offering. The primary responsibilities revolve around establishing rapport with institutional investors and funds, introducing them to the suite of products and services provided by Nansen. This role presents a distinctive opportunity to influence Nansen’s market standing in a critical new strategic domain. Preferably, the ideal candidate would be based in Singapore or in a location operating within a similar timezone.

Responsibilities:

Market Entry Strategy: Crafting and executing a comprehensive market entry strategy for the new territory, including segment identification and client prospecting.

Client Acquisition: Identifying, targeting, and securing institutional investors and funds to establish a robust pipeline of potential clients.

Relationship Management: Fostering and nurturing strong relationships with key figures and stakeholders within the investment sector.

Sales Leadership: Overseeing the sales process from initial engagement to contract negotiation and closure, ensuring alignment with client requirements and business objectives.

Collaboration: Close coordination with marketing and product teams to tailor offerings according to market demands and client expectations.

Performance Tracking: Delivering regular progress reports and adjusting strategies when necessary to meet business targets.

Market Intelligence: Gathering and evaluating market data, including competitor activities and customer feedback, to guide strategic decisions and product enhancements.

Requirements:

Experience: Demonstrated success in sales roles with prior experience in either selling to, or managing relationships with crypto funds.

Skills: Strong negotiation, communication, and interpersonal proficiencies; ability to articulate complex information clearly and convincingly.

Attributes: Self-motivated and strategic thinker capable of independent work in a fast-paced, evolving industry.

Industry Knowledge: In-depth understanding of the broader crypto ecosystem.

Offerings:

Competitive salary and substantial equity package.

Work remotely with a flexible schedule.

Embrace a team culture centered around data and AI, founded by data engineers and data scientists.

Flexibility to work from various Tech Hubs in locations such as Singapore, London, Bangkok, & Lisbon (flight & accommodation provided).

Company culture emphasizing transparency, speed, courage, and curiosity.

Opportunities for personal and professional advancement as the company expands.

Exposure to a global network of industry experts, partners, and influencers.