Yulia
Zarubina

Marketing Performance Manager — Elements of a Soul
Location: Tbilisi, Georgia
Format: On-site · Full-time
Elements of a Soul (EOAS) is a Web3 MMORPG set in 2137, combining open-world gameplay, real Bitcoin mining integration, and an NFT-driven player economy.
We are looking for a Marketing Performance Manager to turn marketing performance data into clear growth decisions.
Key Responsibilities
Lead performance analytics and reporting
Set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions.
Optimize campaign performance
Track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results.
Support Web3 growth strategy
Contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.
Requirements
Crypto/Web3 experience is a hard requirement
You have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns.
Deep Web3 fluency
You understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences.
Strong performance marketing background
3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments.
Analytics-driven mindset
Analytics is part of your daily workflow. You are confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.
Nice to Have
These are not hard requirements, but they will make a candidate especially strong for this role:
Hands-on experience with NFT mints, OpenSea campaigns, token launches, tokenomics-based activations, or whitelist campaigns
Experience with crypto-native analytics tools such as Dune, Nansen, DappRadar, or similar platforms
Basic SQL or Dune query skills
Experience with automation tools such as n8n, Zapier, Make, CRM systems, or campaign tracking workflows
Experience in running KOL’s & Ambassador campaigns 
Gaming, Crypto, GameFi, or player community growth experience
What We Offer
Competitive compensation
Direct collaboration with the founders
Freedom to build the marketing performance function from scratch
Career growth path 
On-site work in Tbilisi with the core team
How to Apply
Please send:
CV (Marketing/Growth Portfolio would be an advantage)
Links to crypto/Web3 projects you have worked on, including your specific role and impact
An analytics, dashboard, reporting, or A/B test case study
Examples of KOL, ambassador, creator, or community growth campaigns with results (nice to have)
A short note on why EOAS interests you
Apply via: yulia@elementsofasoul.com