Marketing Performance Manager

Marketing Performance Manager — Elements of a Soul

Location: Tbilisi, Georgia
Format: On-site · Full-time

Elements of a Soul (EOAS) is a Web3 MMORPG set in 2137, combining open-world gameplay, real Bitcoin mining integration, and an NFT-driven player economy.

We are looking for a Marketing Performance Manager to turn marketing performance data into clear growth decisions.

Key Responsibilities

• Lead performance analytics and reporting
  Set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions.
• Optimize campaign performance
  Track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results.
• Support Web3 growth strategy
  Contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.

Requirements

• Crypto/Web3 experience is a hard requirement
  You have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns.
• Deep Web3 fluency
  You understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences.
• Strong performance marketing background
  3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments.
• Analytics-driven mindset
  Analytics is part of your daily workflow. You are confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.

Nice to Have

These are not hard requirements, but they will make a candidate especially strong for this role:

• Hands-on experience with NFT mints, OpenSea campaigns, token launches, tokenomics-based activations, or whitelist campaigns
• Experience with crypto-native analytics tools such as Dune, Nansen, DappRadar, or similar platforms
• Basic SQL or Dune query skills
• Experience with automation tools such as n8n, Zapier, Make, CRM systems, or campaign tracking workflows
• Experience in running KOL’s & Ambassador campaigns 
• Gaming, Crypto, GameFi, or player community growth experience

What We Offer

• Competitive compensation
• Direct collaboration with the founders
• Freedom to build the marketing performance function from scratch
• Career growth path 
• On-site work in Tbilisi with the core team

How to Apply

Please send:

• CV (Marketing/Growth Portfolio would be an advantage)
• Links to crypto/Web3 projects you have worked on, including your specific role and impact
• An analytics, dashboard, reporting, or A/B test case study
• Examples of KOL, ambassador, creator, or community growth campaigns with results (nice to have)
• A short note on why EOAS interests you
  
  Apply via: yulia@elementsofasoul.com