James

Willam

Web Content Writer Co-Op Placement via Acadia University CITGO FUND SERVICES 2014 – 2015 Wrote targeted content for consumer portion of website. Encompassed a range of financial service offerings. Created a brand new series of articles highlighting how Citgo’s consumers employ financial products throughout their needs lifecycles. Edited content contributions from staff to ensure accuracy, readability and brand-consistent tonality. Developed tutorial scripts, FAQ’s, emails and communication briefs. Prepared and presented analysis of existing CMS to senior management. Proposed a reduction in content turnaround times of 25% by deploying editorial calendar. Freelance Writer (Occasional) AS A STUDENT 2011-2014 Wrote an array of web, mobile-based and print articles, reviews and communication briefings for e-magazines, newsletters and blogs.