Aftab

Rafeeq

- Engineered and led performance marketing campaigns across Google Ads, Facebook Ads, and Taboola, achieving a 35% increase in user acquisition and a 40% boost ROAS within 12 months. - Devised and executed targeted email marketing, sms and WhatsApp retargeting strategies, enhancing customer retention by 32%. - Implemented scalable growth initiatives, such as referral programs and SEO strategies, resulting in a 40% increase organic traffic and a 20% growth in user base. - Utilized A/B testing and analytics to optimize product flows and user journeys, leading to a 30% uplift in conversion rates. - Developed and refined acquisition funnels through rigorous data analysis and segmentation, reducing CPA (Cost Per Acquisition) by 20% while increasing LTV (Lifetime Value) by 25%. - Fostered strategic partnerships and conducted competitive analysis, expanding market reach, identifying new channels for user acquisition and brand awareness. - Led market research and employed content marketing str

• Worked with B2B Brands Namely: Syrasoft, Full-steam, TWF Software, Codeparva • Oversaw current activities and strategically created a media plan through trend analysis and data-driven decision-making which resulted in 60% ROI • Strategised and executed a range of Organic % Paid advertising across Multi digital channels. • Data and reports were presented to a range of stakeholders, through detailed campaign analyses achieving a Conversions rate of 12% • Ensured optimal high-quality score for Google Ad words. Facilitated an increase in conversion rate for PPC projects and a decrease in Avg.CPC to 2.5 dollars. • Prepared SMM strategy and executed the required actionable with a growth of 180% • All PPC projects saw an increase in conversion rate as a result of this. Avg.ROAS of 5% • Ensured that analytical tools were being used to their full potential and made recommendations for improvements. • Tested keywords bids on a frequent basis to keep them optimised to achieve a CTR of 15%

•Collaborated with clients across various industries to assess their current business strategies and identify growth opportunities. •Conducted in-depth market research and analysis to develop actionable insights for clients. Designed and implemented data-driven marketing campaigns that resulted in a 30% increase in customer acquisition ( client facing ) •Fostered strategic partnerships with key stakeholders, resulting in a 25% increase in revenue from collaborative projects •Provided expert guidance on customer retention strategies, leading to a 25% decrease in churn rate for a subscription-based service. •Developed and delivered customized training programs for client teams, empowering them with the skills needed to sustain growth initiatives.