Dominion

Jerry

As a seasoned press release writer, I specialize in crafting compelling, newsworthy content that captures media attention and effectively communicates key messages to target audiences. My role involves: Collaborating with clients to understand their goals and identify newsworthy angles Researching industry trends and competitor activities to inform content strategy Writing clear, concise, and engaging press releases adhering to AP style guidelines Optimizing releases for SEO to enhance online visibility Developing targeted media lists for distribution Coordinating with distribution channels to ensure maximum reach Tracking media pickup and analyzing the impact of releases Providing strategic advice on timing and messaging for maximum effect Achievements: Increased media coverage by 40% for a tech startup client through a series of strategically timed press releases, resulting in features in TechCrunch and Wired.