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Dustin
Falls

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About me
Hi, I’m Dustin Falls — a Web3 strategist, entrepreneur, and blockchain advocate with 12+ years in e-commerce and 8 in crypto. As CMO and Co-Founder of DeStore Network, I’ve led growth across NFTs, RWAs, and blockchain. My crypto journey began in 2012, investing early in BTC, LTC, and XRP. In 2017, I dove into NFTs, Ethereum smart contracts, and projects like MANA, Sandbox, AXS, MATIC, GALA, and Polkadot. I've supported Darwinia and Astar Network, and built a strong network in Web3. I now offer tailored consultation: brand building, trend spotting, community growth, and strategic partnerships. Let’s connect and grow your project!

Work experience

Astar Network
October 2022 – June 2023
Job title
Content Creation Manager
Work experience & achievements
I worked as a Content Creation Manager at Astar Network, one of Japan’s largest blockchain ecosystems. I was brought onto the team after personally connecting with the Founder and being actively involved in the Polkadot ecosystem. My role covered a wide range of creative and strategic responsibilities, including: 🎥 Video Editing 🎙️ Podcast Production 📝 Article Writing 📣 Social Media Marketing 📅 Marketing & Event Planning These efforts helped strengthen Astar’s presence across Web3 communities and supported its mission within the broader Polkadot ecosystem.
Itering / Darwinia
January 2022 – October 2022
Job title
Business Development
Work experience & achievements
I worked with Darwinia / Itering to help expand their blockchain-based game, Evolution Land. My contributions spanned multiple areas to support community growth and adoption, including: 🎙️ Podcasting 📚 Creating Educational Tutorials 🤝 Business Development & Outreach 📲 Social Media Marketing These efforts were focused on driving awareness, building strategic relationships, and onboarding new users into the Evolution Land metaverse.
Guru Bros of PC MAC Repair
March 2009 – December 2020
Job title
Hardware and Software Engineer
Work experience & achievements
Independent E-Commerce Specialist & Technician Seattle, Washington, United States · Hybrid For over a decade, I operated as a self-employed e-commerce distributor, specializing in the sale and global distribution of laptops and related technology products. Based in the greater Seattle area, I managed every aspect of the business—from sourcing and repair to customer service and fulfillment. 💻 Core Skills: • Laptop & Computer Sales • Hardware Maintenance & Repair • E-Commerce Fulfillment • Customer Support • Logistics & Inventory Management I developed a strong understanding of both consumer and business tech needs, offering reliable repair services and tailored hardware solutions across local and international markets.

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