Yassine

Oussaadi

• Create 3D character animations and branded video content for international clients in crypto gaming and technology sectors, delivering 3+ minute high-quality animations for Web3 platforms • Develop integrated marketing strategies combining visual storytelling with business objectives to enhance brand engagement • Manage client communications, project briefs, timeline planning, and deliverables using Blender and AI-assisted tools

• Managed end-to-end activation projects for major brands (Unilever, PepsiCo, Red Bull), coordinating 10+ concurrent campaigns and ensuring consistent brand execution • Led recruitment, training, and coordination of activation teams, managing schedules, task allocation, and performance monitoring • Developed data-driven activation strategies that increased brand sales through consumer insights, competitive benchmarking, and market research • Created comprehensive marketing reports and performance analyses using Power BI and Excel for stakeholder presentations, tracking KPIs, and campaign ROI • Managed project budgets up to $50K, cost efficiency analysis, vendor coordination, and financial reporting

• Implemented brand activation campaigns for Unilever Maghreb across Home Care, Personal Care, and Food categories • Coordinated animation team schedules and monitored campaign performance using Power BI and Excel analytics