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Yusuf Alfika

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About me
A multidisciplinary creative with a sharp eye for UX, branding, and storytelling. I help Web3 and tech-driven startups craft scalable design systems, build strong narratives, and launch memorable digital brands - from zero to traction.

Work experience

Independent / Freelance / Remote
June 2019 – Current time
Job title
Web3 Brand Strategist | UX-Focused Marketer | Senior Graphic Designer
Work experience & achievements
Strategic Web3 Creative | UX & Conversion Specialist I bridge the gap between high-fidelity design and data-driven marketing. Specialized in the Web3 ecosystem, I focus on building brand authority and optimizing user journeys for maximum conversion. ​Core Expertise: 1. ​Web3 Branding: End-to-end visual identity & strategic positioning for decentralized projects. 2. ​UX-Focused Marketing: Crafting high-converting assets optimized for user retention. 3. ​UI/UX Design: Pixel-perfect, high-fidelity interfaces with seamless onboarding flows. 4. ​Creative Strategy: Aligning cinematic visuals with technical project goals. ​Key Achievements: 1. ​Brand Launch: Engineered comprehensive visual ecosystems for emerging Web3 startups. 2. ​UX Optimization: Streamlined decentralized platform interfaces, significantly reducing user friction. 3. ​Premium Assets: Delivered high-end 4K cinematic visuals for elite project positioning.

Education

Virtual Institute of Digital Strategy and Design
Graduation year: 2021
Level of study
Bachelor
Major / Field of study
Digital Communication and Experience Design