Shima
Barooj

Data Analyst and Business Analyst with experience in Power BI, Excel, data analysis, market research, and executive presentations. I help clients clean and organize data, build clear and effective dashboards, analyze business information, structure research findings, and turn complex data into practical insights. I focus on accuracy, clear communication, and reliable delivery, and I am comfortable working on small, well-defined freelance projects.

https://www.linkedin.com/in/shima-barooj/

Work experience

Rayka Management Consulting Company

September 2025 – Current time

Job title

Senior Analyst

Work experience & achievements

Contributed to strategy assessment, business analysis, and performance management projects across multiple industries. Worked on holding-company assessments using the McKinsey 7S Framework, parenting strategy, and portfolio analysis. Developed Power BI executive dashboards and what-if analyses for railway operations, and designed business intelligence dashboards integrating sales, customer feedback, and competitor data to support management decision-making.

ILIA Management Consulting Company

December 2023 – March 2025

Job title

Senior Analyst

Work experience & achievements

Contributed to organizational transformation, business analysis, and market research projects across different industries. Worked on an organizational transformation project using the McKinsey 7S Framework to identify key challenges and improvement opportunities. Also conducted market and competitor analysis, domestic and international benchmarking, and customer behavior research to support strategic and growth-related decisions.

Gaalesh Startup

March 2020 – October 2023

Job title

Administration Manager

Work experience & achievements

Managed business operations and growth initiatives in an agriculture startup, including KPI definition, market and competitor analysis, team coordination, and growth strategy. Also contributed to investor discussions, fundraising, and strategic partnership development.