- Develop new ideas for campaigns
- Plan 360° integrated marketing campaigns
- Strictly implement and control campaigns through all online/offline channels
- Omnichannel advertisement by utilizing BTL, and TTL techniques
- Consolidate all paid, owned, and earned media through every touchpoint including but not limited to social media, press release, display banner, native banner, email, SMS, push notification, video pre-roll, billboard, print material, event, sponsorship, podcast
- Define campaign metrics and KPIs such as impression, reach, open rate, CTR, engagement rate, conversion rate, ROI, ROAS
- CPM, CPC, CPI, CPA,CPO advertisement
- Select and supervise partners, media owners, and marketing agencies based on campaign goals and budget
- Affiliate marketing
- Influencer marketing
- Create detailed reports for campaigns
- Analyze campaign data to enhance channel efficiency and campaign productivity
- Business development
- Partnership management
- Accountable for contract and negotiation
- Event planning
- Branding
