BitGo, a premier digital asset solutions provider focused on custody, wallets, staking, trading, financing, and settlement services from regulated cold storage, is currently hiring a Growth Manager to spearhead and amplify customer acquisition, paid marketing, and lead generation strategies. The ideal candidate should possess a blend of strategic thinking, execution-driven marketing skills, and a deep understanding of financial technology and digital assets.

Responsibilities

Growth Strategy & Execution:

Devise and implement growth strategies to drive customer acquisition, engagement, and retention among institutional audiences.
Optimize lead generation through paid advertising, content marketing, email marketing, and strategic partnerships.
Conduct continuous experimentation and A/B testing to enhance conversion rates across various channels.

Paid Marketing & Performance Optimization:

Take ownership of managing performance marketing channels, such as Google Ads, LinkedIn, Twitter, and other paid media campaigns.
Define KPIs, measure ROI, and continuously refine budget allocation for maximum acquisition efficiency.
Collaborate with design and content teams to create captivating ad creatives and landing pages to boost conversions.
Implement retargeting ads, new user acquisition ads, and ABM targeted campaigns.

Webinars & Events:

Lead the creation and execution of impactful webinars, virtual events, and growth initiatives.
Drive attendance and engagement for educational and product-focused webinars by leveraging CRM, email marketing, and targeted promotions.
Collaborate closely with sales, marketing, and product teams to develop resonating content.

Funnel Optimization & Lead Nurturing:

Develop and refine automated lead nurturing sequences catering to different audience segments based on behaviors and intent.
Work hand in hand with sales to ensure successful conversion of marketing-driven leads.
Utilize data and insights to personalize messaging, improve customer journeys, and refine retention strategies.

Analytics & Performance Tracking:

Establish attribution models to gauge marketing effectiveness and optimize channel spend.
Regularly report on key growth metrics and provide actionable recommendations for enhancements.
Employ data visualization tools like Google Analytics, Marketo, and Looker for campaign analysis and user behavior assessment.

Requirements

Possess 6+ years of experience in growth marketing, demand generation, or performance marketing, ideally in fintech, crypto, or B2B SaaS industries.
Proficient in paid acquisition channels like Google, LinkedIn, Twitter, etc., marketing automation, and funnel optimization.
Demonstrate a track record of driving successful marketing campaigns with measurable results.
Strong analytical skills, adept in attribution modeling, A/B testing, and data-driven decision-making.
Experience managing webinars and virtual events as part of overall growth strategies.
Excellent collaboration skills with a proven track record of working cross-functionally.

Why Join BitGo?

Competitive salary, bonus, stock options.
Comprehensive health insurance coverage.
Generous 401k company match.
Paid parental leave, vacation.
Various perks such as commuter/parking pass, custom meals, snacks.
Supportive startup environment with inspiring colleagues.
Benefits may differ based on location.

Pay Transparency Notice: Average compensation for this role ranges between $140,000 and $160,000 USD base salary, besides equity, annual performance bonus, and perks mentioned above.

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