Growth Manager

United States
Full time
Office
Compensation is not specified
Role
Growth Hacker
Description

BitGo, a premier digital asset solutions provider focused on custody, wallets, staking, trading, financing, and settlement services from regulated cold storage, is currently hiring a Growth Manager to spearhead and amplify customer acquisition, paid marketing, and lead generation strategies. The ideal candidate should possess a blend of strategic thinking, execution-driven marketing skills, and a deep understanding of financial technology and digital assets.

Responsibilities

Growth Strategy & Execution:

  • Devise and implement growth strategies to drive customer acquisition, engagement, and retention among institutional audiences.
  • Optimize lead generation through paid advertising, content marketing, email marketing, and strategic partnerships.
  • Conduct continuous experimentation and A/B testing to enhance conversion rates across various channels.

Paid Marketing & Performance Optimization:

  • Take ownership of managing performance marketing channels, such as Google Ads, LinkedIn, Twitter, and other paid media campaigns.
  • Define KPIs, measure ROI, and continuously refine budget allocation for maximum acquisition efficiency.
  • Collaborate with design and content teams to create captivating ad creatives and landing pages to boost conversions.
  • Implement retargeting ads, new user acquisition ads, and ABM targeted campaigns.

Webinars & Events:

  • Lead the creation and execution of impactful webinars, virtual events, and growth initiatives.
  • Drive attendance and engagement for educational and product-focused webinars by leveraging CRM, email marketing, and targeted promotions.
  • Collaborate closely with sales, marketing, and product teams to develop resonating content.

Funnel Optimization & Lead Nurturing:

  • Develop and refine automated lead nurturing sequences catering to different audience segments based on behaviors and intent.
  • Work hand in hand with sales to ensure successful conversion of marketing-driven leads.
  • Utilize data and insights to personalize messaging, improve customer journeys, and refine retention strategies.

Analytics & Performance Tracking:

  • Establish attribution models to gauge marketing effectiveness and optimize channel spend.
  • Regularly report on key growth metrics and provide actionable recommendations for enhancements.
  • Employ data visualization tools like Google Analytics, Marketo, and Looker for campaign analysis and user behavior assessment.

Requirements

  • Possess 6+ years of experience in growth marketing, demand generation, or performance marketing, ideally in fintech, crypto, or B2B SaaS industries.
  • Proficient in paid acquisition channels like Google, LinkedIn, Twitter, etc., marketing automation, and funnel optimization.
  • Demonstrate a track record of driving successful marketing campaigns with measurable results.
  • Strong analytical skills, adept in attribution modeling, A/B testing, and data-driven decision-making.
  • Experience managing webinars and virtual events as part of overall growth strategies.
  • Excellent collaboration skills with a proven track record of working cross-functionally.

Why Join BitGo?

  • Competitive salary, bonus, stock options.
  • Comprehensive health insurance coverage.
  • Generous 401k company match.
  • Paid parental leave, vacation.
  • Various perks such as commuter/parking pass, custom meals, snacks.
  • Supportive startup environment with inspiring colleagues.
  • Benefits may differ based on location.

Pay Transparency Notice: Average compensation for this role ranges between $140,000 and $160,000 USD base salary, besides equity, annual performance bonus, and perks mentioned above.

Skills Required
Avatar
BitGo
Company size
Not specified
Location
United States
Description
Not specified

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