Growth Manager

BitGo, a premier digital asset solutions provider focused on custody, wallets, staking, trading, financing, and settlement services from regulated cold storage, is currently hiring a Growth Manager to spearhead and amplify customer acquisition, paid marketing, and lead generation strategies. The ideal candidate should possess a blend of strategic thinking, execution-driven marketing skills, and a deep understanding of financial technology and digital assets.

Responsibilities

Growth Strategy & Execution:

• Devise and implement growth strategies to drive customer acquisition, engagement, and retention among institutional audiences.
• Optimize lead generation through paid advertising, content marketing, email marketing, and strategic partnerships.
• Conduct continuous experimentation and A/B testing to enhance conversion rates across various channels.

Paid Marketing & Performance Optimization:

• Take ownership of managing performance marketing channels, such as Google Ads, LinkedIn, Twitter, and other paid media campaigns.
• Define KPIs, measure ROI, and continuously refine budget allocation for maximum acquisition efficiency.
• Collaborate with design and content teams to create captivating ad creatives and landing pages to boost conversions.
• Implement retargeting ads, new user acquisition ads, and ABM targeted campaigns.

Webinars & Events:

• Lead the creation and execution of impactful webinars, virtual events, and growth initiatives.
• Drive attendance and engagement for educational and product-focused webinars by leveraging CRM, email marketing, and targeted promotions.
• Collaborate closely with sales, marketing, and product teams to develop resonating content.

Funnel Optimization & Lead Nurturing:

• Develop and refine automated lead nurturing sequences catering to different audience segments based on behaviors and intent.
• Work hand in hand with sales to ensure successful conversion of marketing-driven leads.
• Utilize data and insights to personalize messaging, improve customer journeys, and refine retention strategies.

Analytics & Performance Tracking:

• Establish attribution models to gauge marketing effectiveness and optimize channel spend.
• Regularly report on key growth metrics and provide actionable recommendations for enhancements.
• Employ data visualization tools like Google Analytics, Marketo, and Looker for campaign analysis and user behavior assessment.

Requirements

• Possess 6+ years of experience in growth marketing, demand generation, or performance marketing, ideally in fintech, crypto, or B2B SaaS industries.
• Proficient in paid acquisition channels like Google, LinkedIn, Twitter, etc., marketing automation, and funnel optimization.
• Demonstrate a track record of driving successful marketing campaigns with measurable results.
• Strong analytical skills, adept in attribution modeling, A/B testing, and data-driven decision-making.
• Experience managing webinars and virtual events as part of overall growth strategies.
• Excellent collaboration skills with a proven track record of working cross-functionally.

Why Join BitGo?

• Competitive salary, bonus, stock options.
• Comprehensive health insurance coverage.
• Generous 401k company match.
• Paid parental leave, vacation.
• Various perks such as commuter/parking pass, custom meals, snacks.
• Supportive startup environment with inspiring colleagues.
• Benefits may differ based on location.

Pay Transparency Notice: Average compensation for this role ranges between $140,000 and $160,000 USD base salary, besides equity, annual performance bonus, and perks mentioned above.