Local Market Outreach - Australia

Since its establishment in 2014, Ledger has been at the forefront of developing secure gateways for digital assets and crypto services, particularly through its highly secure hardware wallets. Ledger has gained global recognition for its role in advancing Web 3.0 technologies and is now focusing on expanding its presence in key markets. As a team member based in Australia, you will play a crucial role in driving Ledger's growth and impact in the region.

Key Responsibilities:

• Drive consumer acquisition, activation, and hardware sales in Australia
• Build and strengthen relationships with local partners to enhance engagement and retention
• Increase brand visibility through local activations, events, and community engagement
• Recruit and work with ambassadors, key opinion leaders (KOLs), and influencers
• Collaborate with local media for PR initiatives and coordinate PR efforts
• Support retailers, influencers, affiliates, and various partners within the crypto and non-crypto space
• Provide market insights to the International Development team and contribute to Ledger's local market understanding
• Collaborate with other divisions within Ledger to align strategies and initiatives
• Identify compelling consumer stories and market trends to support local PR and communication efforts
• Engage with global programs to ensure local market relevance

Qualifications:

• Results-driven with a deep passion for the Ledger brand and the crypto ecosystem
• Strong knowledge of crypto and digital assets, particularly in the Australian market
• Ability to identify and capitalize on emerging trends
• Well-connected to media channels, influencers, and potential partners
• Background in marketing, sales, and business development
• Analytical mindset with a focus on driving growth through data-backed decisions
• Autonomous and able to operate effectively in the market
• Collaborative mindset with a focus on global alignment and teamwork
• Responsible, transparent, and respectful of local dynamics
• Excellent communication skills and a team player

Time Commitment:

The mission will require active participation in group meetings with the International Development team and central teams, tailored to your time zone. While the project allows for flexibility in organizing work, dedicating exclusive focus to the mission will be essential for success. The project is long-term, aiming for continuous results over time.

Contract Type:

This role is a consulting project, seeking specific expertise that Ledger does not have internally. Payments and time management will be facilitated through the Upwork platform. To participate, individuals must operate as a commercially registered consulting company, self-entrepreneur, or equivalent commercial entity within their market. Ledger will engage in a contract with this entity for the project.