Marketing Manager - Romania
Binance is a key player in the global blockchain landscape and is recognized for operating the world's largest cryptocurrency exchange in terms of trading volume and user base. We have earned the trust of over 300 million individuals spanning more than 100 countries, thanks to our top-tier security measures, transparent user fund practices, rapid trading engine, deep liquidity, and diverse array of digital asset products. Our offerings encompass a wide range of services including trading, financial solutions, education, research, payments, institutional services, Web3 features, and more. By harnessing the potential of blockchain and digital assets, we are dedicated to constructing an accessible financial ecosystem that promotes financial freedom and improves financial inclusion for people across the globe.
Responsibilities:
- Oversee comprehensive local marketing strategies via both online and offline channels including events, partnerships, CRM, user lifecycle management, SEO, and ASO.
- Drive external marketing acquisition efforts while maintaining strong retention rates among existing users.
- Implement hyper-localization tactics throughout blogs, CRM, and announcements to enhance cultural adoption.
- Manage social media platforms, engage with the community through Binance Angels, facilitate partnerships with Key Opinion Leaders (KOLs), and oversee community growth.
- Monitor and optimize local marketing budgets to ensure efficient allocation and achieve a strong return on investment (ROI).
- Provide timely and transparent reporting on campaign performance metrics.
Requirements:
- Possess a minimum of 3 years of relevant marketing experience, with a preference for backgrounds in Web3, fintech, or marketing agencies.
- Demonstrate a successful track record in partnership development, campaign management, community building, or lifecycle marketing.
- Previous exposure to Web3/crypto marketing agencies or startups is highly advantageous.
- Proficiency in native Romanian and fluent English language skills.
- Strong analytical aptitude with the ability to derive actionable insights from data.
At Binance, employees can:
- Contribute to shaping the future within a leading global blockchain ecosystem.
- Collaborate with a diverse team of world-class professionals in a decentralized global setting.
- Engage in challenging and dynamic projects autonomously within an innovative work environment.
- Benefit from career progression opportunities, continuous learning, and a performance-driven culture.
- Receive a competitive salary package along with company perks.
- Experience flexible work arrangements, including remote work options based on business needs.
Binance is committed to maintaining an inclusive workplace environment and upholding equal employment opportunities for all individuals. Applicants must acknowledge compliance with our Candidate Privacy Notice for job application submission. The recruitment process may integrate artificial intelligence (AI) tools to support various stages; however, final hiring decisions are made by human evaluators. For questions regarding data processing, applicants are encouraged to reach out to us.
