Member of Marketing, Product Marketing

• Grounded in 2017, Anchorage Digital focuses on shaping the most advanced digital asset platform for institutional engagement in the crypto realm. Anchorage Digital serves as a regulated crypto platform delivering integrated financial services and infrastructure solutions tailored to institutions. As the pioneer of the first federally chartered crypto bank in the US, the company provides institutions with unmatched secure custody, regulatory compliance, diverse product offerings, and exceptional client service. Anchorage Digital is seeking individuals to join their team who embody humility, creativity, and eagerness to grow.

• Anchorage Digital is a decentralized global team that welcomes remote work, with the flexibility for in-office work in specific locations like New York City, Sioux Falls, Porto, Lisbon, and Singapore. The company encourages quarterly in-person collaboration opportunities for team building and enhanced integration.

• This role involves cultivating strategic approaches to dominate the market and spearhead successful go-to-market initiatives. The main responsibilities include strategizing, developing in-depth client and competitor insights, and influencing the process of constructing, marketing, and selling product and service offerings. Anchorage Digital seeks individuals who exhibit a blend of ideation and implementation skills, capable of articulating clear value propositions to clients, the market, and the internal team.

Key Role Responsibilities:

Technical Skills:

• Manage campaigns and drive lead nurturing activities with a keen focus on data-driven strategies.
• Produce content showcasing robust copywriting skills while maintaining brand voice consistency.
• Develop informative FAQs, conduct training sessions, and share competitor insights to equip the sales team with compelling talking points while perpetuating effective feedback mechanisms.

Complexity and Impact of Work:

• Shape the company's positioning and communication strategies, emphasizing value propositions to widen reach and encourage adoption.
• Oversee product launches and the introduction of new features by orchestrating client communications across various channels.

Organizational Knowledge:

• Collaborate across different departments including Marketing, Product, Sales, and other business units to ensure unified support and flawless execution of go-to-market activities.
• Gain expertise in product and platform capabilities while contributing to the overarching organizational objectives.

Communication and Influence:

• Gather and analyze insights from clients and competitors, disseminating key learnings to the broader Anchorage Digital team.
• Curate product marketing content that bolsters Anchorage Digital's growth through diverse mediums such as webpages, collateral material, blog articles, client notifications, educational papers, and advertisements.

Ideal Candidate Profile:

• Proficient in crafting both short and long-form content tailored to an institutional audience.
• Possess in-depth knowledge of the crypto or finance industry.
• Proven experience in leading marketing campaigns in a cross-functional setting.
• Demonstrated enthusiasm for gathering new client and market insights to inform strategic positioning.
• Eagerness to acquire an in-depth understanding of technical product features and actively influence their differentiation.
• Research and familiarize with B2B product marketing strategies in your free time.

Additional Preferences:

• Additional admiration for the soundtrack of Hamilton would be a plus factor.

Compensation Details:

• Compensation at Anchorage Digital is competently driven employing data-informed approaches, with all full-time employees receiving competitive salaries, meaningful equity, and a comprehensive perks and benefits package. The compensation range may vary based on location, professional grades, skills, abilities, and experience, with subsequent adjustments throughout the interview process. Annual collaboration with third-party firms reaffirms fair benchmarks across equity, cash, benefits, and perks.
• The company prides itself on offering an exceptional benefits and perks package globally, including healthcare coverage for employees and dependents, among other benefits.

About Anchorage Digital:

Anchorage Digital's team, also known as the Anchorage Village, melds expertise in platform security, financial services, and distributed ledger technology to provide the fundamental support that enables institutions to securely engage in the evolving digital asset ecosystem. The diverse team of over 300 members shares a common vision to revolutionize finance by providing the necessary groundwork for safe value transactions in the new global economy.

Anchorage Digital stands by its commitment to maintaining an inclusive and inviting workplace where individuals feel respected, supported, and connected irrespective of their backgrounds. The company values diversity and transparency, believing that fostering openness about individual identities allows for groundbreaking work to flourish.

Anchorage Digital firmly adheres to Equal Employment Opportunity standards, prioritizing merit over factors like race, religion, gender, sexual orientation, national origin, age, citizenship, marital status, disability, or veteran status. Anchorage Digital considers all applicants irrespective of past criminal history, per legal requirements. The term "Anchorage Digital" encompasses services offered through Anchorage Digital Bank National Association, a nationally chartered trust entity, Anchorage Lending CA, LLC, a finance lending entity licensed by the California Department of Financial Protection and Innovation, and Anchorage Digital Singapore Pte Ltd, a Singaporean private company. All these entities are exclusively owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.

Upholding client privacy rights is paramount for Anchorage Digital, with strict protocols in place for handling personal and financial information seamlessly. For detailed information, refer to the company's privacy policy notices.