Principal Product Marketing Manager

-Circle is a leading financial technology firm deeply embedded in the flourishing internet of money space. Their vision is to revolutionize value exchange on a global scale, bridging distances quickly and cost-effectively through advanced digital infrastructure like USDC, a blockchain-based dollar. This modern layer of the internet has immense potential in transforming payment systems, commerce, and markets, contributing to worldwide economic growth and inclusivity.

Your Role:

Join Circle's team strongly committed to transparency, stability, and growth. Success hinges on swift operations and dedicated employees embodying company values such as Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. As a proactive member of a collaborative remote culture, you will be part of an innovative environment fostering diversity and flexibility, welcoming fresh ideas and active participation.

Key Responsibilities:

Circle seeks a seasoned Principal Product Marketing Manager for developing and overseeing Go-to-Market strategies for their range of developer tools and blockchain infrastructure. Reporting to the Senior Manager of Product Marketing, you will play a pivotal role in a dynamic team dedicated to this vital product line. Your duties include:

• Being the expert on product features, competitive landscape, customer targeting, and developer platform narratives.
• Crafting positioning, messaging, and channel strategies to drive successful launches and ongoing growth initiatives.
• Collaborating with Product and Business Development teams to explore new market prospects and aid in new product ideation.
• Coordinating with various functions to execute successful GTM strategies through comprehensive marketing, communication, and sales support materials.

Your Qualifications:

To excel at Circle, you bring:

• A solid background of 10+ years in Product Marketing or related fields with experience in B2B software or tech services.
• Profound knowledge in blockchain, digital currency, fintech, and capital markets.
• Proven experience in developing compelling product narratives, messages, and marketing collateral for technical products.
• Expertise in leading GTM strategies and working effectively in cross-functional setups.
• Self-driven, tech-savvy individual comfortable navigating complex tech landscapes and organizing intricacies seamlessly.
• Ability to thrive in dynamic work environments and bring structure to dynamic scenarios.
• Familiarity with tools like Slack, Google Workspace, Coda, and macOS.

Additional Details:

• This role offers day-one PERM sponsorship for eligible candidates.
• Compensation is determined by relevant factors like experience, skills, and organizational needs.
• Base Pay Range: $175,000 - $225,000; Annual Bonus Target: 17.5%.
• Apart from base salary, package includes Equity & Benefits, discretionary vacation policy, 10 days of paid sick leave per year, and 11 paid holidays in the U.S.
• Circle is dedicated to fostering inclusivity and embraces diversity within its workforce.