Principal Product Marketing Manager

Circle operates within the financial technology sector, acting as a driving force in the emerging realm of the digital economy. Emphasizing a borderless, swift, and cost-effective value transfer system, Circle's innovative technology aims to revolutionize global payment systems. Facilitating transactions and markets, Circle's infrastructure, including USDC, a blockchain-based digital currency, enables businesses, institutions, and developers to harness the potential of this new era of digital finance.

Overview of the Company:

Circle champions transparency and stability as fundamental principles. With a commitment to growth and global presence, Circle is penetrating some of the world's most established jurisdictions. Emphasizing agility and efficacy as key drivers of success, the company engages employees guided by values of Multi-Stakeholder approach, Mindfulness, Pursuit of Excellence, and Integrity. Operating in a remote capacity, Circle fosters a collaborative work culture where diversity flourishes, insights are welcomed, and every individual has a stake in the company's progress.

Responsibilities:

Circle is seeking a skilled Principal Product Marketing Manager to spearhead Go-to-Market efforts for the development tools and blockchain infrastructure within its platform. Reporting to the Senior Product Marketing Manager, this pivotal role is part of a proactive, results-driven team dedicated to advancing this critical product segment.

Key responsibilities include:

• Acting as a subject matter expert on product features, market positioning, customer segmentation, and platform narrative for developers.
• Crafting positioning, messaging, and channel strategies to drive Go-to-Market for both new product launches and ongoing growth initiatives.
• Collaborating with Product and Business Development teams to identify market opportunities, shape product definitions, and introduce new offerings.
• Coordinating with cross-functional teams to support Go-to-Market activations through various marketing, communication, and sales enablement materials.

Requirements:

• Over a decade of demonstrated experience in Product Marketing or equivalent roles spanning Product, Engineering, Marketing, or Business Development, with a preference for B2B technology services expertise.
• Profound understanding of blockchain technology, digital currency ecosystems, fintech, and capital markets.
• Proven track record in developing compelling product positioning, messaging, and marketing content tailored to highly technical products.
• Ability to lead Go-to-Market strategies collaboratively across multifunctional teams.
• Self-driven, demonstrating a penchant for in-depth tech exploration and adaptability in dynamic settings.
• Thrive in unstructured environments, adept at bringing coherence to complex situations.
• Proficiency in platforms such as Slack, Google Workspace, Coda, and macOS.

Additional Details:

• Eligible for immediate PERM sponsorship for qualified candidates.

Circle endeavors to foster an inclusive financial landscape anchored on transparency. Compensation packages consider a range of factors like experience, skills, qualifications, and organizational needs. Compensation may vary by location.

• Base Pay Range: $175,000 - $225,000
• Annual Bonus Target: 17.5%
• Added Benefits: Equity allocation (equity), inclusive of medical, dental, vision insurance, and 401(k). Circle adopts a flexible vacation policy, with 10 days of paid sick leave annually and 11 paid holidays in the U.S.

Circle adheres to principles of equal employment opportunity and values diversity, refraining from discrimination based on varied factors.

-Check for Diversity and consistent reviewing the job description to sustain an inclusive Future

(Position Filled is determined by various sources, such as relevant experience, skills, qualifications, wellbeing range)