Senior Product Marketing Manager

At Offchain Labs, we are pioneering the advancement of blockchain technology to create a decentralized, secure, and transparent future. Our goal is to inspire innovation within the blockchain community and foster a culture of collaboration, openness, and inclusivity where innovative ideas can thrive. We believe in the boundless potential of blockchain technology and are dedicated to working with the brightest minds to push its boundaries.

We are in search of individuals who are proactive problem-solvers willing to tackle new challenges and push beyond existing limits. If you share our beliefs in the values of transparency, trust, and decentralization, and if you exhibit curiosity, adaptability, and a drive to challenge the status quo, we want you on our team.

Our team at Offchain Labs is on a mission to bridge the gap between the current blockchain landscape and its vast potential. We have successfully launched groundbreaking products such as Arbitrum, utilized and trusted by a wide range of users globally. However, our team continually strives to build upon this success with the introduction of innovative tools like Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Additionally, offchain Labs takes active participation in contributing to the Ethereum core protocol through the Prysm consensus client.

Following investments of $3.8M in seed funding in January 2019, $20M in Series A, and $100M in Series B funding in 2021, we are on the lookout for talented individuals with a keen interest in blockchain to join us in shaping the dynamic future of this industry.

Offchain Labs is currently seeking an experienced Senior Product Marketing Manager to join our trailblazing blockchain technology team. We are looking for a candidate with a deep technical understanding and a knack for marketing, ideally with strong roots in the crypto world. In this crucial role, you will be responsible for connecting our innovative products with the developer community, reporting directly to the Head of Marketing and playing a significant role in establishing our presence in the blockchain market. The successful candidate will lead a dynamic product marketing team, overseeing team development and spearheading strategic initiatives to enhance our market share.

The ideal candidate will be tasked with creating and executing comprehensive marketing strategies for Offchain Labs' main products, including Arbitrum Nitro, Arbitrum Orbit, and future feature updates. This will involve developing compelling messaging, running end-to-end campaigns, and driving tangible ROI. Your expertise will be vital in boosting our digital and physical presence, generating technical content across various channels, and coordinating our engagement in industry events.

Responsibilities:

• Create targeted campaigns to attract businesses and developers to leverage Offchain Labs products
• Develop compelling messaging and manage full campaigns for core products, crafting developer materials along the marketing cycle (awareness, education, engagement)
• Lead and guide a product marketing team, overseeing team development and strategic projects for increased market visibility
• Analyze and report on the performance of product marketing initiatives, utilizing insights to optimize strategies
• Collaborate with subject matter experts in developing digital content across diverse platforms (written, video, animation, etc.)
• Collaborate closely with marketing and product teams to comprehend the product roadmap and content requirements for releases
• Stay informed on industry trends, competitive landscape, and customer demands to ensure the relevance and efficiency of our product marketing strategies

Requirements:

• Experience: Over 7 years in a relevant Product Marketing Manager role or similar technical capacity
• Education: Bachelor's degree in marketing, business, computer science, or equivalent field experience
• Industry Experience: Proven track record of crafting go-to-market campaigns for production-grade software, particularly aimed at a developer audience
• Blockchain Enthusiast: A strong interest and/or knowledge in blockchain technology
• Communication Skills: Excellent written and verbal communication abilities
• Team Player: Adaptable, reliable, and excels in ambiguous scenarios
• Strong analytics for market research and performance analysis of campaigns
• Previous experience in developer marketing or technical product marketing
• Bonus: Experience in team management and mentoring, fostering collaborative environments for individual and team growth

Perks:

• Remote-first global workforce + upcoming NY office headquarters
• Annual company offsite (previously in the Bahamas!)
• Opportunity for subsidized attendance at industry conferences
• Health benefits including medical, dental & vision coverage (US + specific other countries)
• 401k retirement plan + company match (US only)
• Home office setup / ergonomic equipment matching program

Prospective Offchain Labs Candidates:

Kindly note the rise in fraudulent recruitment activities, particularly within the Web3 sphere. To verify an OCL employee's identity or the authenticity of an offer received, please send an email to jobs@offchainlabs.com.

At Offchain Labs, we strongly value diversity, equity, inclusion, and belonging as integral to our success. We are dedicated to creating a welcoming and supportive workspace for all employees, regardless of their background or identity. Our aim is to develop an environment where everyone feels appreciated and has an equal opportunity to prosper and excel. We encourage individuals from all backgrounds to apply and be part of our team.