Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)
Status
Dubai, UAE
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description
We are looking for an experienced professional to join our marketing team in MENASA (MENA & South Asia) as a Social Media & Performance Marketing Manager. The ideal candidate should have a strong interest in marketing, technology, and a deep understanding of the cryptocurrency and blockchain industry.
Responsibilities
- Create and execute social media marketing strategies to enhance brand awareness and presence for Binance.
- Manage Binance's social media platforms, such as Twitter, Facebook, Instagram, and YouTube.
- Collaborate with various teams to develop localized narratives for social media and performance marketing efforts.
- Analyze social media metrics and provide reports on performance and trends.
- Assist in the development and execution of regional paid ads by recommending culturally relevant ad content.
- Utilize analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb to monitor and analyze ad performance.
- Work closely with content creation and marketing teams to drive content development and content marketing initiatives.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- At least 5 years of experience in social media management, preferably with knowledge of the blockchain and cryptocurrency industry.
- Demonstrated expertise in creating social media strategies and building engaged online communities.
- Solid knowledge of performance marketing, conversion strategies, analytics, and online customer acquisition methods.
- Proficiency in English and Arabic languages.
- Strong communication and interpersonal skills.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified
Status