Social Media Specialist (Reddit)

Binance is a prominent global blockchain ecosystem and cryptocurrency infrastructure provider known for operating the world’s largest digital asset exchange platform. At Binance, our core mission is to promote the adoption of cryptocurrencies and enhance the accessibility of financial resources.

If you are seeking an environment that is dynamic, goal-oriented, and abundant with opportunities for personal and professional growth, Binance may be the perfect fit for you.

Responsibilities:

• Play a crucial role within the central social media team by taking ownership of the @Binance Reddit account, focusing on its content output, engagement levels, growth, and overall sentiment.

• Contribute to coordinated marketing initiatives and key brand partnerships as part of the social team.

• Develop and refine high-quality, compelling, and original content that can be utilized across various platforms.

• Manage interactions with external content creators, including task coordination, briefings, and feedback on deliverables.

• Stay updated on social media trends on Reddit and other platforms to leverage them effectively.

• Spearhead creative and successful social media campaigns, collaborating with design, content, performance marketing, product, and other teams.

• Evaluate, report on, and analyze campaign performance across all channels, translating insights into data-driven recommendations for enhancing future endeavors.

• Monitor the social media landscape, offering actionable insights to both the social and broader marketing teams in real-time with regards to current trends, breaking news, and market sentiments.

• Cultivate and engage with communities through individual and group conversations, fostering a sense of belonging and participation.

• Exhibit a lively approach to tasks and interactions.

Requirements:

• At least 3 years of experience in digital marketing or social media-related roles.

• Ability to function effectively in a high-speed environment with rapid turnaround times for completed projects.

• Proficiency in utilizing video content to document global events.

• Demonstrated success in producing top-performing content on Reddit.

• Familiarity with Reddit trends and preference for content types that perform well.

• Experience in creative work while adhering to brand guidelines.

• Proficiency in video editing and significant project management background.

• In-depth understanding of the cryptocurrency market.

• Appreciation for humor and memes.

• Direct and engaging communication style, incorporating creativity and fun when appropriate.

• Strong sense of accountability, self-driven, and focused on achieving desired results.

• Previous exposure to remote and startup environments is advantageous.

Overview of Working at Binance:

• Join the foremost blockchain ecosystem globally, offering substantial career advancement prospects.

• Collaborate with a varied team of exceptional individuals within an environment that prioritizes continuous learning and development.

• Engage with fast-paced, challenging, and distinctive projects.

• Operate within a highly diverse organization characterized by international teams and a flat organizational structure.

• Competitive compensation and benefits package.

• Enjoy flexible work hours, a remote-first approach, and a casual dress code.

Learn more about Binance's core values by exploring how Binancians foster a unified culture encouraging collaboration, excellence, and growth.

Apply today to participate in the Web3 revolution!

Binance is dedicated to promoting equality in our workplace as we trust that a diverse workforce is fundamental to our accomplishments.

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