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Hanzel
Lacida

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16
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Country
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Specialization
Google Ads Strategy
Hourly rate
$500/hr
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About me
I’m Hans Lacida — a Senior Google Ads Media Buyer with over 10 years of experience managing high-performance campaigns for U.S.-based brands, agencies, and scaling businesses. I’ve managed $300K+/mo in ad spend and helped clients hit up to 20x ROAS, specializing in eCommerce, SaaS, and lead generation across Search, PMax, Shopping, and YouTube. I work with brands spending $5K+/mo on Google Ads and partner with agencies as a freelance strategist or fractional PPC lead, providing end-to-end campaign builds, GA4/GTM tracking setups, and high-conversion scaling systems. ✔️ Advanced in GA4, Looker Studio, and Google Tag Manager ✔️ Data-driven, strategic, and full-funnel focused ✔️ Open to full-time remote roles and senior media buying opportunities ✔️ DEEL-ready and structured for compliant international hiring 📍 Operating from the Philippines — Partnering with U.S. Clients Worldwide 📅 Book a strategy call → bit.ly/strat-call-now

Work experience

ZELDIGITAL
July 2022 – Current time
Job title
Senior Google Ads Media Buyer (Freelance / Open to Work)
Work experience & achievements
Led performance-focused Google Ads campaigns for U.S.-based brands and agencies. Managed over $300K/month in ad spend, specializing in $5K+/mo client scaling, full-funnel strategy, GA4 tracking, and advanced ROAS optimization. 👉 Operated under legally registered business entities for tax and servicing purposes — full details available upon request. 📅 Currently open to full-time remote roles — book a strategy call or connect directly.

Education

Edinburgh Napier University
Graduation year: 2019
Level of study
Bachelor
Major / Field of study
Professional Diploma in Digital Marketing