Sivaraj

Pragasm

I’m a storyteller, creative director, content strategist, editor, marketer, and writer. Born and raised in Singapore, and now based in Ho Chi Minh City, Vietnam, I’ve spent the past 15 years connecting creativity, culture, technology and innovation across Southeast Asia. I specialise in demystifying complex ideas into simple and human language, crafting insightful stories that people can relate to, remember, and act on. Since the 2020s, I've used my distinct abilities to deconstruct extremely complex concepts in emerging technologies like blockchain, Web3, cryptocurrency, AI (LLMs/Gen AI), fintech, and translate them into clear, compelling narratives for mainstream audiences, businesses, and institutional clients. These abilities also include technical writing, building narratives, brand storytelling, creative direction, content strategy and editing. If it’s meaningful, innovative, or just a little unconventional, you’ll probably find me somewhere in the mix.