Business Development Manager, VIP /Institutional Growth
Company Overview
Binance is a prominent global blockchain ecosystem known for operating the world's largest cryptocurrency exchange platform. With a user base of over 300 million in more than 100 countries, Binance is recognized for its exceptional security measures, transparent fund management, high-speed trading engine, extensive liquidity, and diverse range of digital asset offerings, spanning trading, finance, education, research, payments, institutional services, Web3 features, and more. The company harnesses the potential of digital assets and blockchain technology to establish a comprehensive financial ecosystem that promotes financial freedom and enhances global financial inclusivity.
Job Summary
Binance is seeking a proactive business development professional with 5 - 7 years of experience to drive growth in spot trading volume market share through institutional and regional channels. This role is a key part of the VIP team, focusing on client acquisition, regional market analysis, and product enhancement.
Role Overview
The Role Entails:
Spot Volume Growth
- Acquiring and engaging VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and ensuring sustained spot volume contribution
- Setting and monitoring regional volume goals and evaluating performance against market share metrics relative to competitors
- Collaborating with internal teams to develop incentive structures or responses to specific campaigns
Regional & Local Strategies
- Creating localized strategies to tailor global Binance products to suit regional market structures, client preferences, and regulatory frameworks
- Establishing and nurturing relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
- Working with internal teams on regional trading initiatives, promotional activities, and volume campaigns tied to measurable outcomes
Institutional Product Enhancement
- Gathering and organizing client feedback on features like margin trading, sub-accounts, lending terms, and OTC operations to propose actionable product ideas
- Collaborating with product and engineering teams to assess institutional feature gaps and prioritize enhancements
- Conducting pilot programs with key clients to test product improvements before wider implementation
Autonomous Execution
- Keeping abreast of competitive landscape changes, monitoring competitor activities, fee adjustments, and campaign strategies
- Identifying growth prospects based on market insights and launching short-term experiments for testing
- Producing concise briefs, notifications, proposals, and client summaries independently
Candidate Requirements
Essential Qualifications:
- 5-7 years of experience in financial services, crypto exchange, or trading business development with direct customer interaction responsibilities
- Proven track record of increasing trading volume or assets under management at the account or segment level
- Proficient in exchange operations, including VIP tiers, maker/taker fees, liquidity patterns, and fee dynamics
- Ability to work effectively in fast-paced, uncertain environments with minimal guidance
- Strong written communication skills to deliver clear, direct briefs and proposals
Desired Skills:
- Exposure to traditional finance and crypto-native environments
- Familiarity with institutional margin products, lending arrangements, and related services
- Deep understanding of specific regional markets such as SEA, MENA, Korea, or CEE
- Existing network of institutional or VIP-tier trading counterparties
Join Binance and:
- Contribute to shaping the future within the leading blockchain ecosystem globally
- Collaborate with top talent in a global organization focused on user satisfaction with a flat organizational structure
- Engage in challenging, innovative projects with autonomy in a dynamic working environment
- Benefit from a results-driven workplace with ample opportunities for career advancement and continuous learning
- Receive a competitive salary and comprehensive company benefits
- Enjoy a flexible work-from-home setup (depending on business team requirements)
Binance is dedicated to creating an inclusive work environment and being an equal opportunity employer. A diverse workforce is integral to our success.
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