CMO Advisor (Crypto-Native)

Key Responsibilities:

• Develop and implement product marketing strategies focused on driving user connections and deposits.
• Establish a transparent TVL funnel and dashboard to monitor user engagement and deposit activities.
• Coordinate partner co-marketing initiatives with various platforms, ensuring effective distribution and visibility.
• Lead three strategic experiments with defined success metrics and criteria.
• Provide guidance and support to the team, equipping them with actionable playbooks and resources for independent execution.

Requirements:

Required:

• Minimum 4 years of experience in crypto growth and marketing within various sectors.
• Proven track record of driving deposits and TVL growth while maintaining cost-effectiveness and efficient payback strategies.
• Proficiency in developing and implementing dashboards, creative briefs, and clear written communications.

Preferred:

• Familiarity with creator/referral programs, customer lifecycle management, and B2B2C marketing strategies.
• Experience in institutional marketing tactics and engagement.

Success Metrics (First 90 Days):

• Aiming for a significant increase in TVL with substantial partner and organic contributions.
• Executing channel tests with a focus on achieving quick payback on deposits.
• Establishment of an efficient operational system including dashboards, calendars, and playbook utilization.

Application Process:

• Provide a sanitized funnel/dashboard snapshot or a breakdown of key weekly metrics.
• Detail a previously successful deposit/TVL campaign with efficient payback metrics.
• Outline a strategic partner co-marketing plan you have developed and executed.

This role provides an opportunity to guide a growing marketing team towards achieving key financial targets and enhancing the market presence of Token Metrics through innovative growth strategies.