Content Lead

About Astria

Astria is a technology company that has developed a shared sequencing layer to replace centralized sequencing. This innovative solution allows multiple rollups to utilize a single decentralized sequencing system, offering simplicity and permissionless access. The shared sequencing layer ensures censorship resistance and fast block confirmations.

The team at Astria brings together a blend of traditional expertise from tech giants like Google and Meta, combined with a deep understanding of the crypto space from working with impactful businesses and protocols. We are supported by top crypto investors, fostering our growth and innovation.

We operate on a remote-first basis, allowing employees the flexibility to work from any location or timezone. Core availability is required between 10 AM and 2 PM Mountain Time, with English being the primary language utilized.

About the Role

Astria is in search of a Content Lead to collaborate across various departments such as marketing, product, engineering, research, and business development. The key responsibilities will involve shaping Astria's content strategy, building a scalable content creation engine, expanding content distribution, and assessing and enhancing the impact of content marketing efforts. Strong technical content writing skills and expertise in crypto infrastructure are essential, with a particular focus on engaging developers, builders, and researchers in the industry. The ideal candidate should be able to work independently and as part of a dynamic team under the guidance of the Head of Marketing.

Responsibilities

Planning

• Develop and execute Astria's content strategy in alignment with audience segments and objectives.
• Collaborate with various teams on content planning and management.
• Maintain a structured content calendar for short and long-term content needs.
• Oversee content creation for multiple platforms and drive community-focused content initiatives.
• Facilitate content approvals and ensure transparency within the organization on content plans.

Execution

• Establish a streamlined content creation process for efficiency.
• Create content for various platforms internally and through external collaborations.
• Enhance content distribution channels and explore new avenues for content outreach.

Reporting & Optimization

• Track and report on content marketing outcomes.
• Recommend strategies to improve content performance through testing and optimization.
• Stay updated on industry trends to inform content strategies.
• Strive for innovative and impactful content creations.

Requirements

• Prior experience leading content initiatives for tech infrastructure companies with a focus on technical audiences.
• Ability to balance professionalism with creativity in content creation.
• 3+ years of content strategy ownership and 5+ years in content development roles.
• Deep understanding of the crypto landscape, audience segments, and market narratives.
• Strong project management and communication skills along with analytical thinking.
• Familiarity with Crypto-Twitter and Discord platforms.

Nice to Haves

• Background in small, engineering-focused teams.

Perks

• Flexible remote work environment.
• Comprehensive health, dental, and vision insurance coverage.
• Generous vacation and holiday allowances.
• Home office allowance.
• Regular team events for collaboration and engagement.