Content Lead
About Astria
Astria is a technology company that has developed a shared sequencing layer to replace centralized sequencing. This innovative solution allows multiple rollups to utilize a single decentralized sequencing system, offering simplicity and permissionless access. The shared sequencing layer ensures censorship resistance and fast block confirmations.
The team at Astria brings together a blend of traditional expertise from tech giants like Google and Meta, combined with a deep understanding of the crypto space from working with impactful businesses and protocols. We are supported by top crypto investors, fostering our growth and innovation.
We operate on a remote-first basis, allowing employees the flexibility to work from any location or timezone. Core availability is required between 10 AM and 2 PM Mountain Time, with English being the primary language utilized.
About the Role
Astria is in search of a Content Lead to collaborate across various departments such as marketing, product, engineering, research, and business development. The key responsibilities will involve shaping Astria's content strategy, building a scalable content creation engine, expanding content distribution, and assessing and enhancing the impact of content marketing efforts. Strong technical content writing skills and expertise in crypto infrastructure are essential, with a particular focus on engaging developers, builders, and researchers in the industry. The ideal candidate should be able to work independently and as part of a dynamic team under the guidance of the Head of Marketing.
Responsibilities
Planning
- Develop and execute Astria's content strategy in alignment with audience segments and objectives.
- Collaborate with various teams on content planning and management.
- Maintain a structured content calendar for short and long-term content needs.
- Oversee content creation for multiple platforms and drive community-focused content initiatives.
- Facilitate content approvals and ensure transparency within the organization on content plans.
Execution
- Establish a streamlined content creation process for efficiency.
- Create content for various platforms internally and through external collaborations.
- Enhance content distribution channels and explore new avenues for content outreach.
Reporting & Optimization
- Track and report on content marketing outcomes.
- Recommend strategies to improve content performance through testing and optimization.
- Stay updated on industry trends to inform content strategies.
- Strive for innovative and impactful content creations.
Requirements
- Prior experience leading content initiatives for tech infrastructure companies with a focus on technical audiences.
- Ability to balance professionalism with creativity in content creation.
- 3+ years of content strategy ownership and 5+ years in content development roles.
- Deep understanding of the crypto landscape, audience segments, and market narratives.
- Strong project management and communication skills along with analytical thinking.
- Familiarity with Crypto-Twitter and Discord platforms.
Nice to Haves
- Background in small, engineering-focused teams.
Perks
- Flexible remote work environment.
- Comprehensive health, dental, and vision insurance coverage.
- Generous vacation and holiday allowances.
- Home office allowance.
- Regular team events for collaboration and engagement.