Content Lead

Full time
Remote
Compensation is not specified
Role
Content Creator
Description

About Astria

Astria is a technology company that has developed a shared sequencing layer to replace centralized sequencing. This innovative solution allows multiple rollups to utilize a single decentralized sequencing system, offering simplicity and permissionless access. The shared sequencing layer ensures censorship resistance and fast block confirmations.

The team at Astria brings together a blend of traditional expertise from tech giants like Google and Meta, combined with a deep understanding of the crypto space from working with impactful businesses and protocols. We are supported by top crypto investors, fostering our growth and innovation.

We operate on a remote-first basis, allowing employees the flexibility to work from any location or timezone. Core availability is required between 10 AM and 2 PM Mountain Time, with English being the primary language utilized.

About the Role

Astria is in search of a Content Lead to collaborate across various departments such as marketing, product, engineering, research, and business development. The key responsibilities will involve shaping Astria's content strategy, building a scalable content creation engine, expanding content distribution, and assessing and enhancing the impact of content marketing efforts. Strong technical content writing skills and expertise in crypto infrastructure are essential, with a particular focus on engaging developers, builders, and researchers in the industry. The ideal candidate should be able to work independently and as part of a dynamic team under the guidance of the Head of Marketing.

Responsibilities

Planning

  • Develop and execute Astria's content strategy in alignment with audience segments and objectives.
  • Collaborate with various teams on content planning and management.
  • Maintain a structured content calendar for short and long-term content needs.
  • Oversee content creation for multiple platforms and drive community-focused content initiatives.
  • Facilitate content approvals and ensure transparency within the organization on content plans.

Execution

  • Establish a streamlined content creation process for efficiency.
  • Create content for various platforms internally and through external collaborations.
  • Enhance content distribution channels and explore new avenues for content outreach.

Reporting & Optimization

  • Track and report on content marketing outcomes.
  • Recommend strategies to improve content performance through testing and optimization.
  • Stay updated on industry trends to inform content strategies.
  • Strive for innovative and impactful content creations.

Requirements

  • Prior experience leading content initiatives for tech infrastructure companies with a focus on technical audiences.
  • Ability to balance professionalism with creativity in content creation.
  • 3+ years of content strategy ownership and 5+ years in content development roles.
  • Deep understanding of the crypto landscape, audience segments, and market narratives.
  • Strong project management and communication skills along with analytical thinking.
  • Familiarity with Crypto-Twitter and Discord platforms.

Nice to Haves

  • Background in small, engineering-focused teams.

Perks

  • Flexible remote work environment.
  • Comprehensive health, dental, and vision insurance coverage.
  • Generous vacation and holiday allowances.
  • Home office allowance.
  • Regular team events for collaboration and engagement.
Skills Required
Avatar
Astria
Company size
Not specified
Location
United States
Description
Not specified

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