Content Strategist

Join a passionate, small team dedicated to advancing the Bitcoin revolution and shaping the future of financial services in Canada.

About the Company:

Shakepay is leading the charge in redefining financial services to embrace Bitcoin, ensuring every Canadian has fair and secure access to digital currency. Since its inception in 2015, Shakepay has emerged as one of Canada's fastest-growing financial platforms. With strong backing from prominent venture capital firms and a loyal user base of over a million Canadians, Shakepay is committed to bringing financial freedom and opportunity to all.

Role Overview:

As a Content Strategist at Shakepay, your role is pivotal in educating and engaging both existing and prospective customers on the benefits of Bitcoin. We are seeking a talented content strategist who can create captivating communications tailored to resonate with our audience.

In this position, you will be responsible for keeping customers informed about product updates, sharing industry news, and supporting company-wide acquisition and retention efforts through various channels such as the Shakepay website, product interfaces, and customer communications.

The ideal candidate should possess a unique blend of editorial expertise, creativity, strategic thinking, and the ability to adapt quickly to feedback to deliver relevant and actionable content.

If you are passionate about driving the adoption of Bitcoin through compelling content, we invite you to join Shakepay and contribute to making Bitcoin accessible and understandable to all Canadians.

Key Responsibilities:

• Generate innovative ideas for customer communications by collaborating with stakeholders and crafting compelling content suitable for a global audience.
• Work closely with cross-functional teams to develop content across different channels and oversee the lifecycle mapping process.
• Plan and create engaging emails and communications for product launches, updates, and marketing campaigns.
• Collaborate with design, marketing, and product teams to create impactful materials that reflect the brand's identity and assist customers in informed decision-making.
• Conduct thorough research, utilize data, and experiment with content strategies to ensure effectiveness.
• Analyze performance metrics to enhance content strategies and identify areas for improvement.
• Define and maintain Shakepay's distinctive voice across all communication platforms.

Requirements:

• Proficient in English.
• Showcase a portfolio highlighting relevant work, with a focus on email and newsletter writing.
• Exceptional at managing feedback and collaborating with various stakeholders.
• Ability to translate complex concepts into clear, accessible language for the audience.
• Experience working under tight deadlines and delivering timely content.
• Excitement for financial innovation and alignment with Shakepay's mission.

Desired Skills:

• Background in cryptocurrency or fintech content.
• Bilingual proficiency in French and English.

Benefits:

• Engage in groundbreaking financial innovation and contribute to the growth of Shakepay.
• Opportunity to drive impactful change in a rapidly evolving industry.
• Competitive compensation, benefits, and generous vacation time available.
• Embrace continuous learning and professional development.
• Receive a portion of your salary in Bitcoin.
• Potential for remote work across Canada.

At Shakepay, we value potential as much as experience. All individuals eager to contribute and learn are encouraged to apply, regardless of background or experience. We welcome applicants from diverse backgrounds to join our mission of advancing financial freedom and innovation.