Earn Institutional Growth (Product & BD)

Responsibilities

• Plan, develop, and strengthen institutional-level Earn product features within the Binance Earn suite.
• Conduct research to create new institutional Earn and wealth management products tailored for Institutional/HNW/VIP Clients.
• Drive growth in Total Value Locked (TVL), client acquisition, and revenue for Binance Earn products through a combination of product development, business strategies, and go-to-market efforts.
• Work closely with cross-functional teams like Product, Marketing, Compliance, and Operations to implement product enhancements, ensure regulatory compliance, and deliver a seamless client experience.
• Collaborate with the VIP and Internal Business Development teams to identify new opportunities, align strategies, maximize outreach, and grow the client base.
• Manage relationships with institutional clients like family offices, asset managers, and high-net-worth entities, understanding their needs and providing tailored Earn solutions.
• Identify market trends and customer needs, offering feedback to product teams to improve Binance Earn offerings.
• Lead institutional marketing initiatives, workshops, and webinars to educate clients on Earn products and yield strategies.
• Develop a pipeline of qualified institutional leads and convert them to active users through strategic partnerships and outreach.
• Negotiate commercial agreements with institutional clients and key partners.
• Monitor key performance indicators such as TVL Growth and client onboarding metrics and prepare reports to track the impact of growth strategies.
• Stay informed on industry developments, competition, and regulatory changes to mitigate risks and capitalize on opportunities.
• Act as the Direct Responsible Person (DRP) or Point of Contact (POC) for institutional Earn growth initiatives and partnerships.

Requirements

• 5+ years of experience in institutional product development, business development, sales, product growth, or wealth management, preferably in crypto, fintech, or financial services.
• Bachelor’s degree or higher in Business, Finance, Economics, or related fields, with advanced degrees or certifications preferred.
• Deep understanding of crypto products and solutions, capable of effectively communicating complex concepts to sophisticated clients.
• Proficient in managing relationships with Ultra High Net Worth (UHNW) individuals and family offices.
• Fluency in English and Mandarin to collaborate with international partners.
• Based in the Asia Time Zone UTC 8 (±2) preferred.
• Knowledge of compliance and regulatory frameworks pertaining to digital assets.
• Strong grasp of digital asset investment products, institutional client needs, and the DeFi/crypto ecosystem.
• Demonstrated ability in driving institutional client acquisition and revenue growth, particularly with family offices, asset managers, or institutional investors.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with a data-driven approach to problem-solving and product optimization.
• Comfortable working in a fast-paced, international environment with a proactive attitude.
• Detail-oriented and accountable, taking ownership of tasks and outcomes.
• Open to feedback and committed to personal and professional growth.
• Self-motivated, entrepreneurial, and passionate about the crypto space.

Benefits

• Shape the future within a leading blockchain ecosystem.
• Collaborate with a global team of talented individuals in a user-centric environment.
• Work on unique, fast-paced projects autonomously in an innovative setting.
• Opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home flexibility based on business team requirements.

Binance is an equal opportunity employer, dedicated to fostering a diverse and inclusive workforce.