Education Marketing Manager Kyrgyzstan

Binance is a renowned global blockchain ecosystem known for operating the world's largest cryptocurrency exchange by trading volume and registered users, trusted by more than 280 million individuals across 100+ countries. We prioritize industry-leading security, absolute transparency in user funds, rapid trading engine speed, extensive liquidity, and an exceptional range of digital-asset products. From trading, finance, education, research to institutional services, Web3 features, and more, Binance offers a broad spectrum of offerings. Our aim is to leverage digital assets and blockchain technology to create a more inclusive financial ecosystem, championing financial freedom and improving financial access for people worldwide.

We seek an Education Marketing Manager for the Kyrgyzstan region who will spearhead local marketing campaigns across various markets. This role extends beyond data-driven growth strategies to encompass community building, lifecycle management, event planning, and the development of impactful marketing campaigns. The role entails ensuring Binance maintains relevance, visibility, and engagement in one of our priority regions.

Responsibilities

• Taking full ownership of educational initiatives in Kyrgyzstan, from conceptualization and planning to execution and performance evaluation.
• Designing and expanding educational programs tailored to the Kyrgyz market, in alignment with Binance's strategic objectives.
• Working closely with the Ministry of Education and other government and academic entities to establish and deliver long-term educational initiatives.
• Organizing and executing offline and online educational events such as roadshows, student programs, crypto schools, and webinars.
• Managing the local marketing budget for educational endeavors, emphasizing ROI and efficiency.
• Engaging with stakeholders like universities, schools, student organizations, and partners to maximize outreach and impact.
• Overseeing analytics and reporting, monitoring the effectiveness of educational campaigns, preparing reports, and optimizing initiatives based on data-driven insights.
• Managing relationships with governmental and institutional bodies.
• Demonstrating strong project management skills, capable of independently running multiple initiatives concurrently and delivering high-quality results within set timelines.

Requirements

• At least 2 years of relevant experience in marketing or the educational sector.
• Proven expertise in building, managing, and scaling educational programs or projects.
• Sound knowledge of the crypto industry, its products, and adoption trends.
• Bilingual proficiency in English and Kyrgyz to coordinate with international partners and stakeholders.
• Residence in Kyrgyzstan.
• Proficient in analytical and project management skills, with the ability to drive initiatives from start to finish.
• Experience collaborating with governmental or educational institutions, particularly within Central Asia.
• Excellent communication and stakeholder management abilities, adept at establishing partnerships at various levels.

Considerations and Additional Details

• Desirable to have experience working in rapidly growing tech or fintech companies.
• Hands-on experience with local PR, influencers, or grassroots communities is advantageous.
• This is a mid-level position granting complete ownership of marketing in Kazakhstan, necessitating strong execution skills.
• A collaborative role where everyone operates as a mutual team executor; an individual contributor position requiring proactive, hands-on, and independent execution in close teamwork.
• Opportunity to influence regional strategy and community presence right from the groundwork.
• Engage in a highly dynamic, international environment featuring the premier crypto brand globally.
• Engage in cross-regional collaboration with global marketing and product teams.
• Competitive compensation with opportunities for advancement within Binance.

Binance endeavors to create an inclusive workplace and is committed to being an equal opportunity employer. We firmly believe that a diverse workforce is vital to our achievements.

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