WHO WE ARE:

We are seeking a skilled and enthusiastic individual to join our innovative team at OKX. Our goal is to revolutionize the accessibility of crypto investing and trading globally. Our organization comprises a dedicated group of engineers, product managers, and marketers who share a common passion for democratizing finance and creating equal economic opportunities for individuals worldwide.

QUALIFICATIONS:

We are looking for an Email Marketing Director to play a key role within our Email Marketing Team. The successful candidate will lead the creation, enhancement, and execution of top-tier Email Marketing initiatives for always-on and localized emails. Reporting to the Global Head of Email Marketing, the Email Marketing Director will collaborate with the Email Marketing Team and cross-functional departments. This position requires outstanding strategic thinking, proficient team management skills, and a solid understanding of the crypto industry.

KEY RESPONSIBILITIES:

Develop and execute a comprehensive global email marketing strategy for always-on emails targeting diverse customer segments.
Manage the planning and testing roadmap for always-on email campaigns, focusing on expansion and optimization.
Oversee end-to-end email marketing campaigns, including strategy development, testing, performance monitoring, and analysis.
Provide leadership and guidance to a team of two marketing professionals, ensuring successful email marketing campaign execution.
Collaborate closely with local market teams to advise on regional email strategy alignment.
Maintain brand consistency in tone, messaging, and voice across all email communications.
Partner with Product Marketing, Product Management, Local Market teams, and Brand Design to ensure high-quality, relevant email content.
Work with the team and brand design resources to enhance the creative quality of email marketing efforts continually.

IDEAL CANDIDATE QUALIFICATIONS:

Minimum 10 years of experience in Email Marketing, CRM, Engagement Marketing, or related roles.
Strong leadership expertise with at least 3 years of experience in team management and talent development.
Background in crypto with trading experience; familiar with CEFI & DeFi concepts and exchanges.
Proficiency in creative storytelling and developing engaging email content.
Excellent collaboration skills, able to work effectively with various teams across the organization.

PERKS AND BENEFITS HIGHLIGHTS:

Attractive total compensation package.
Extensive insurance coverage, including medical, dental, vision, disability, and life insurance.
401K plan with company contributions.
Generous PTO policy, paid holidays, and Paid Parental Leave.
Employee Referral Bonus Program paid in BTC.
Company Donation Match and other benefits.

Our commitment to diversity and inclusivity ensures equal employment opportunities across various backgrounds. Salary for this position ranges from $191,000 to $219,000, with additional performance bonuses and incentives offered based on qualifications and location. Interested applicants can apply through Okcoin and OKX internal or external career platforms.

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