Email Marketing Director

United States
Full time
Office
Compensation is not specified
Role
CTO
Description

WHO WE ARE:

We are seeking a skilled and enthusiastic individual to join our innovative team at OKX. Our goal is to revolutionize the accessibility of crypto investing and trading globally. Our organization comprises a dedicated group of engineers, product managers, and marketers who share a common passion for democratizing finance and creating equal economic opportunities for individuals worldwide.

QUALIFICATIONS:

We are looking for an Email Marketing Director to play a key role within our Email Marketing Team. The successful candidate will lead the creation, enhancement, and execution of top-tier Email Marketing initiatives for always-on and localized emails. Reporting to the Global Head of Email Marketing, the Email Marketing Director will collaborate with the Email Marketing Team and cross-functional departments. This position requires outstanding strategic thinking, proficient team management skills, and a solid understanding of the crypto industry.

KEY RESPONSIBILITIES:

  • Develop and execute a comprehensive global email marketing strategy for always-on emails targeting diverse customer segments.
  • Manage the planning and testing roadmap for always-on email campaigns, focusing on expansion and optimization.
  • Oversee end-to-end email marketing campaigns, including strategy development, testing, performance monitoring, and analysis.
  • Provide leadership and guidance to a team of two marketing professionals, ensuring successful email marketing campaign execution.
  • Collaborate closely with local market teams to advise on regional email strategy alignment.
  • Maintain brand consistency in tone, messaging, and voice across all email communications.
  • Partner with Product Marketing, Product Management, Local Market teams, and Brand Design to ensure high-quality, relevant email content.
  • Work with the team and brand design resources to enhance the creative quality of email marketing efforts continually.

IDEAL CANDIDATE QUALIFICATIONS:

  • Minimum 10 years of experience in Email Marketing, CRM, Engagement Marketing, or related roles.
  • Strong leadership expertise with at least 3 years of experience in team management and talent development.
  • Background in crypto with trading experience; familiar with CEFI & DeFi concepts and exchanges.
  • Proficiency in creative storytelling and developing engaging email content.
  • Excellent collaboration skills, able to work effectively with various teams across the organization.

PERKS AND BENEFITS HIGHLIGHTS:

  • Attractive total compensation package.
  • Extensive insurance coverage, including medical, dental, vision, disability, and life insurance.
  • 401K plan with company contributions.
  • Generous PTO policy, paid holidays, and Paid Parental Leave.
  • Employee Referral Bonus Program paid in BTC.
  • Company Donation Match and other benefits.

Our commitment to diversity and inclusivity ensures equal employment opportunities across various backgrounds. Salary for this position ranges from $191,000 to $219,000, with additional performance bonuses and incentives offered based on qualifications and location. Interested applicants can apply through Okcoin and OKX internal or external career platforms.

Skills Required
Avatar
OKX
Company size
Not specified
Location
United States
Description
Not specified

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Why work at Higgsfield AI?
🧩 Higgsfield AI is one of the fastest-growing GenAI startups in the world — top-1 globally by growth, #1 Video AI in the U.S.
Our users already include Elon Musk, Madonna, Snoop Dogg, and Will Smith. In just 8 weeks we shipped 12 releases, reached 11M users and generated over 1.2B social impressions.
We just raised $50M Series A to scale even faster. This is your chance to join early — when the team is still small but strong — and make your mark on the next GenAI decacorn.
What Growth Means at Higgsfield
At Higgsfield, growth is about distribution and revenue, not branding or theory.
A Growth Manager here is a high-agency operator who:
Finds and unlocks scalable distribution channels
Moves fast with imperfect data
Automates anything repeatable
Negotiates deals that compound over time
Takes full ownership of outcomes
This is a hands-on execution role. You will build, test, break, fix, and scale.
What You Will Do
Creator & Partner Growth
Source, evaluate, and onboard creators who can drive high-quality users
Build and negotiate creator partnerships (affiliate, revenue share, performance-based deals)
Run creator campaigns end-to-end: outreach → deal → launch → optimization
Build long-term relationships with creators, not one-off placements
 
Prioritize volume with intent — not spam
Important:
You are not managing Higgsfield’s own YouTube or social channels.
Your job is growth through external creators and their audiences.
YouTube Growth (Primary Focus)
Own YouTube as a distribution channel through creator collaborations
Drive traffic and usage via creator-generated content
Measure success by output and impact, not vanity metrics
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Build simple but effective models in Excel / Google Sheets
Estimate traffic, conversions, and revenue impact
Decide which creators, formats, and deals to scale or cut
Turn messy, incomplete data into clear execution decisions
Automation & Scale
Automate creator discovery, outreach, tracking, and reporting.
Build lightweight systems using tools like Sheets, Zapier, Apify, Instantly, CRMs, APIs, or scripts.
Reduce manual work and increase throughput.
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Learn quickly and iterate.
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Who We’re Looking For
We’re looking for smart, high-energy— not perfect resumes.
You should have:
Strong English (spoken and written)
Strong communication and persuasion skills
Comfort working with numbers, spreadsheets, and assumptions
Ability to work independently without hand-holding
High agency, ownership mindset, and bias toward action
Emotional intelligence and confidence in negotiations
Willingness to operate in a fast-paced, high-intensity environment
Russian is required. English is required.
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Growth, partnerships, or business development
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Engineering or computer science backgrounds
Consulting, analytics, or finance with strong execution bias
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From week two, you are expected to operate independently
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Avoid spreadsheets, metrics, or accountability
Need detailed step-by-step instructions
Are uncomfortable negotiating or pushing back
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Prefer low-intensity environments
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This is a high-intensity role with a non-standard schedule.
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Expect a high workload and a fast execution pace
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Are comfortable working evenings and nights
Can sustain focus in a high-output environment
Are motivated by speed, ownership, and impact rather than fixed hours
This is not a 9–5 role, and the schedule should be considered carefully before applying.
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Remote or hybrid work is not available
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Assistance with travel to Almaty
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Steps:
Submit an application form and attach your CV
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