Email Marketing Director

WHO WE ARE:

We are seeking a skilled and enthusiastic individual to join our innovative team at OKX. Our goal is to revolutionize the accessibility of crypto investing and trading globally. Our organization comprises a dedicated group of engineers, product managers, and marketers who share a common passion for democratizing finance and creating equal economic opportunities for individuals worldwide.

QUALIFICATIONS:

We are looking for an Email Marketing Director to play a key role within our Email Marketing Team. The successful candidate will lead the creation, enhancement, and execution of top-tier Email Marketing initiatives for always-on and localized emails. Reporting to the Global Head of Email Marketing, the Email Marketing Director will collaborate with the Email Marketing Team and cross-functional departments. This position requires outstanding strategic thinking, proficient team management skills, and a solid understanding of the crypto industry.

KEY RESPONSIBILITIES:

• Develop and execute a comprehensive global email marketing strategy for always-on emails targeting diverse customer segments.
• Manage the planning and testing roadmap for always-on email campaigns, focusing on expansion and optimization.
• Oversee end-to-end email marketing campaigns, including strategy development, testing, performance monitoring, and analysis.
• Provide leadership and guidance to a team of two marketing professionals, ensuring successful email marketing campaign execution.
• Collaborate closely with local market teams to advise on regional email strategy alignment.
• Maintain brand consistency in tone, messaging, and voice across all email communications.
• Partner with Product Marketing, Product Management, Local Market teams, and Brand Design to ensure high-quality, relevant email content.
• Work with the team and brand design resources to enhance the creative quality of email marketing efforts continually.

IDEAL CANDIDATE QUALIFICATIONS:

• Minimum 10 years of experience in Email Marketing, CRM, Engagement Marketing, or related roles.
• Strong leadership expertise with at least 3 years of experience in team management and talent development.
• Background in crypto with trading experience; familiar with CEFI & DeFi concepts and exchanges.
• Proficiency in creative storytelling and developing engaging email content.
• Excellent collaboration skills, able to work effectively with various teams across the organization.

PERKS AND BENEFITS HIGHLIGHTS:

• Attractive total compensation package.
• Extensive insurance coverage, including medical, dental, vision, disability, and life insurance.
• 401K plan with company contributions.
• Generous PTO policy, paid holidays, and Paid Parental Leave.
• Employee Referral Bonus Program paid in BTC.
• Company Donation Match and other benefits.

Our commitment to diversity and inclusivity ensures equal employment opportunities across various backgrounds. Salary for this position ranges from $191,000 to $219,000, with additional performance bonuses and incentives offered based on qualifications and location. Interested applicants can apply through Okcoin and OKX internal or external career platforms.