Growth Content Manager (Sports & Prediction Markets)
As a Growth Content Manager focusing on the Sports and Prediction Markets, you will be responsible for strategizing and delivering impactful content within the sports sector, specifically concentrating on major US sports like the NFL, NBA, MLB, NHL, college football, and college basketball.
You will take charge of the content schedule, ensuring dissemination across various platforms including web, SEO/AEO, affiliates, social media, and other channels. Your primary objective will be to produce timely, commercially significant content in alignment with prominent sports events and trading demand.
This role will necessitate close cooperation with specialized teams in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to ensure that content boosts both audience growth and commercial performance.
Responsibilities:
- Manage and organize the sports content calendar across multiple distribution channels like web, SEO/AEO, affiliates, and social media
- Create comprehensive content strategies for major US sports such as NFL, NBA, MLB, NHL, college football, and college basketball
- Identify opportunities related to key fixtures, major sporting events, seasonal trends, betting interests, and prediction market activities
- Collaborate with internal experts in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to align content with channel priorities
- Ensure content supports organic visibility on search engines, customer engagement, affiliate success, and conversion objectives
- Provide concise briefs to both internal and external content creators, editors, and subject matter specialists
- Monitor and analyze content performance to enhance planning efficiency and execution
- Support digital PR initiatives by working with internal and external resources
- Establish comprehensive tracking and reporting for SEO and AEO
- Optimize AI content production workflows for swifter results
- Coordinate ASO production and reporting in collaboration with internal stakeholders
- Remain updated on the latest advancements in US sports, prediction markets, betting markets, SEO/AEO, affiliates, and social media
Requirements:
- Prior experience in sports content, iGaming, or a similar field of digital content
- Extensive knowledge of major US sports, especially NFL and NBA, with a broader understanding of MLB, NHL, college football, and college basketball
- Ability to create and manage content calendars across various channels
- Familiarity with prediction markets, betting concepts, odds, futures, props, etc.
- Proficient in digital PR, SEO/GEO, or equivalent digital content areas
- Capable of collaborating cross-functionally with marketing teams like SEO/AEO, Paid Media, Affiliates, Social Media, Product
- Strong editorial decision-making skills to balance speed, accuracy, user value, and commercial relevance
- Analytical mindset for interpreting performance data and transforming it into actionable content strategies and engaging narratives
- Comfortable working in a fast-paced, innovative, performance-driven setting
What We Offer:
- Competitive salary and benefits package
- Opportunity to contribute to the growth of a thriving sports and prediction markets content vertical
- Flexibility in remote working
- Collaborative work environment focused on innovation and performance excellence
- Access to top SEO, analytics, content, and growth tools


