Growth Content Manager (Sports & Prediction Markets)

We are looking for a reliable and active Community Manager to oversee our group chat. Your main goal is to keep the conversation flowing, maintain a positive atmosphere, and ensure all members follow our community guidelines.

Project Presentation:
 Create engaging presentations or pitches about the platform’s features (e.g., betting on events, oracle integration, rewards) for social media, Discord, Telegram, or webinars.
Record Videos: Produce short promotional videos (1-3 minutes) demoing the platform, explaining prediction mechanics, or sharing success stories; post on YouTube, TikTok, X, or project channels.
Participate in AMAs: Join live Ask Me Anything sessions (1-2 hours weekly) to answer community questions, highlight updates, and build trust as a knowledgeable advocate.

As a Growth Content Manager focusing on the Sports and Prediction Markets, you will be responsible for strategizing and delivering impactful content within the sports sector, specifically concentrating on major US sports like the NFL, NBA, MLB, NHL, college football, and college basketball.

You will take charge of the content schedule, ensuring dissemination across various platforms including web, SEO/AEO, affiliates, social media, and other channels. Your primary objective will be to produce timely, commercially significant content in alignment with prominent sports events and trading demand.

This role will necessitate close cooperation with specialized teams in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to ensure that content boosts both audience growth and commercial performance.

Responsibilities:

Manage and organize the sports content calendar across multiple distribution channels like web, SEO/AEO, affiliates, and social media

Create comprehensive content strategies for major US sports such as NFL, NBA, MLB, NHL, college football, and college basketball

Identify opportunities related to key fixtures, major sporting events, seasonal trends, betting interests, and prediction market activities

Collaborate with internal experts in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to align content with channel priorities

Ensure content supports organic visibility on search engines, customer engagement, affiliate success, and conversion objectives

Provide concise briefs to both internal and external content creators, editors, and subject matter specialists

Monitor and analyze content performance to enhance planning efficiency and execution

Support digital PR initiatives by working with internal and external resources

Establish comprehensive tracking and reporting for SEO and AEO

Optimize AI content production workflows for swifter results

Coordinate ASO production and reporting in collaboration with internal stakeholders

Remain updated on the latest advancements in US sports, prediction markets, betting markets, SEO/AEO, affiliates, and social media

Requirements:

Prior experience in sports content, iGaming, or a similar field of digital content

Extensive knowledge of major US sports, especially NFL and NBA, with a broader understanding of MLB, NHL, college football, and college basketball

Ability to create and manage content calendars across various channels

Familiarity with prediction markets, betting concepts, odds, futures, props, etc.

Proficient in digital PR, SEO/GEO, or equivalent digital content areas

Capable of collaborating cross-functionally with marketing teams like SEO/AEO, Paid Media, Affiliates, Social Media, Product

Strong editorial decision-making skills to balance speed, accuracy, user value, and commercial relevance

Analytical mindset for interpreting performance data and transforming it into actionable content strategies and engaging narratives

Comfortable working in a fast-paced, innovative, performance-driven setting

What We Offer:

Competitive salary and benefits package

Opportunity to contribute to the growth of a thriving sports and prediction markets content vertical

Flexibility in remote working

Collaborative work environment focused on innovation and performance excellence

Access to top SEO, analytics, content, and growth tools

Binance is a renowned global blockchain ecosystem recognized for operating the largest cryptocurrency exchange by trading volume and users. We have gained the trust of over 300 million individuals across 100+ countries due to our exceptional security measures, transparent user fund policies, efficient trading engine, high liquidity, and diverse array of digital asset products. Our services encompass trading, finance, education, research, payments, institutional support, Web3 functionalities, and more. Through harnessing the potential of digital assets and blockchain technology, we strive to construct an inclusive financial ecosystem that promotes financial freedom and enhances access to financial services worldwide.

Responsibilities:

Craft coherent UI text in Chinese and English for products, ensuring clarity in conveying information to end users.

Collaborate with senior designers and product managers to align all textual content with product objectives and user experience standards.

Develop, test, and optimize AI prompts for internal AI products at Binance, adapting prompt content based on real-world use cases.

Work closely with engineering and product teams to ensure accurate implementation of all textual content on live products.

Regularly review existing bilingual content, rectify ambiguous wording, and systematically update the content database.

Stay updated on the latest trends in content creation and AI industries, exploring innovative approaches to enhance work efficiency.

Qualifications:

Possession of a Bachelor's degree or higher in Translation, Linguistics, Journalism, UX Design, or related fields.

Fluency in English is compulsory for effective coordination with international partners; proficiency in additional languages is advantageous, and familiarity with UX copy protocols is preferred.

Demonstrated interest in internet, AI, and fintech products with strong attention to linguistic nuances.

Excellent communication skills, collaborative attitude, quick learning abilities to adapt swiftly to new tasks.

Prior experience in copywriting or AI prompt design is advantageous.

The offered Benefits at Binance:

Take part in shaping the future with the foremost blockchain ecosystem globally.

Collaborate with top-tier talent in a user-centered, globally-oriented company with a flat structure.

Engage in distinctive, fast-paced projects autonomously within an innovative environment.

Flourish in a results-oriented workplace with avenues for career growth and ongoing learning.

Competitive salary and employee perks.

Remote work opportunities with the flexible nature based on the team's requirements.

Binance is devoted to being an equal opportunity employer as we believe in the significance of fostering a diverse workforce essential for our advancement.

By submitting your job application, you confirm that you have read and accepted our Candidate Privacy Notice.

We may utilize artificial intelligence (AI) tools to assist in various stages of the hiring process, such as application review, resume analysis, and assessing candidate responses. These tools support our recruitment team and do not replace human decision-making. Final recruitment determinations are made by individuals. For more information on how your data is handled, kindly reach out to us.

About the Role

We are seeking a detail-oriented Senior Content Operations Manager who is proficient in data analysis to oversee financial content strategy and implementation. This role involves working at the convergence of market insights, user engagement, and interdepartmental cooperation to transform intricate market narratives into informative, persuasive, and customer-retaining content.

Responsibilities:

Responsible for managing all aspects of content operations related to market content and utilizing related content to enrich user experience and promote user conversion.

Stay informed about financial markets and cryptocurrency trends in real-time, and translate market changes into relevant, accurate, and compelling content.

Lead content projects across different departments (Academy, news, etc.) from inception to completion, emphasizing on meeting deadlines and maintaining high quality.

Establish and maintain a feedback loop for content using data: track engagement metrics, draw insights, and implement quick iterations.

Implement AI tools effectively to streamline content creation processes - from brainstorming and initial drafts to localization and personalization.

Collaborate with Product Management and engineering teams to define content-related features and enhancements within products.

Develop content strategies that align with various user lifecycle stages such as onboarding, activation, retention, and re-engagement.

Requirements:

Minimum of 5 years of experience in content operations, particularly within financial or investment platforms.

In-depth market awareness, ability to track macro trends, understand trading patterns, and engage with investors effectively.

Proven track record in project management, including managing cross-functional initiatives, collaborating with multiple stakeholders, and conducting post-project analyses.

Strong user-centric approach: consideration of user segmentation, identification of lifecycle touchpoints, and understanding of how content influences user actions.

Proficient in handling and interpreting data to derive actionable insights.

Fluency in English is a must for coordination with international partners; knowledge of additional languages is advantageous.

Hands-on expertise with AI tools (e.g., ChatGPT, Claude, Midjourney) to expedite content workflows and enhance quality.

Why join us:

Contribute to shaping the future with the global leader in blockchain technology.

Collaborate with top-tier talent in a globally-oriented organization with a flat hierarchy.

Engage in stimulating, fast-paced projects independently in an innovative setting.

Flourish in a results-driven culture with room for professional development and continuous learning.

Competitive compensation package and company benefits available.

Telecommuting options may be facilitated based on business requirements.

We are committed to fostering diversity within our workforce as we believe it is crucial to our success.

By applying for this position, you acknowledge that you have reviewed and agreed to our Candidate Privacy Notice.

We may leverage artificial intelligence tools as part of the recruitment process, such as assessing applications, analyzing resumes, or evaluating responses. These tools are supportive of our recruitment team but do not replace human judgment, as final hiring decisions are made by individuals. For further information regarding data processing, kindly reach out to us.