Growth Content Manager (Sports & Prediction Markets)

We are looking for a reliable and active Community Manager to oversee our group chat. Your main goal is to keep the conversation flowing, maintain a positive atmosphere, and ensure all members follow our community guidelines.

Project Presentation:
 Create engaging presentations or pitches about the platform’s features (e.g., betting on events, oracle integration, rewards) for social media, Discord, Telegram, or webinars.
Record Videos: Produce short promotional videos (1-3 minutes) demoing the platform, explaining prediction mechanics, or sharing success stories; post on YouTube, TikTok, X, or project channels.
Participate in AMAs: Join live Ask Me Anything sessions (1-2 hours weekly) to answer community questions, highlight updates, and build trust as a knowledgeable advocate.

As a Growth Content Manager specializing in Sports and Prediction Markets, your role will involve strategizing and executing impactful content initiatives within the sports vertical, focusing primarily on major US sporting events like NFL, NBA, MLB, NHL, college football, and college basketball.

You will be responsible for managing the content calendar and coordinating distribution across various platforms including web, SEO/AEO, affiliate, and social media channels. Collaboration with teams specializing in SEO/AEO, Paid Media, Affiliates, Social, and Product will be essential to ensure that the content aligns with audience growth and business objectives.

Responsibilities

Develop and oversee sports content calendar across multiple channels

Create comprehensive content plans for major US sports, emphasizing NFL, NBA, MLB, NHL, college football, and college basketball

Identify opportunities related to key fixtures, sporting events, betting interests, and prediction markets

Collaborate with internal specialists to align content with channel priorities and goals

Monitor content performance and leverage insights to enhance planning and execution

Engage with writers, editors, and subject matter experts for content creation

Support digital PR efforts in coordination with internal and external resources

Implement and maintain detailed SEO and AEO tracking and reporting

Optimize AI content production workflows for efficiency

Assist in ASO production and reporting activities

Stay updated on latest trends in US sports, prediction markets, betting markets, SEO/AEO, affiliate, and social media

Requirements

Prior experience in sports content, iGaming, or similar digital content positions

Extensive knowledge of major US sports, particularly NFL and NBA, along with broader understanding of MLB, NHL, college football, and college basketball

Proficiency in creating and managing content calendars for various channels

Familiarity with prediction markets, betting concepts, odds, futures, props, etc.

Strong background in digital PR, SEO/GEO, or other content-related fields

Ability to collaborate across specialist marketing teams

Excellent editorial judgment and ability to balance speed, accuracy, and commercial relevance

Analytical mindset and capability to interpret performance data

Comfortable working in a fast-paced and performance-driven environment

What We Offer

Competitive compensation and benefits package

Opportunity to contribute to a high-growth sports and prediction markets content vertical

Flexibility in remote working arrangements

Dynamic and collaborative work environment focused on innovation and performance

Access to leading SEO, analytics, content, and growth tools

If you are passionate about US sports, proficient in engaging fans, and can translate your expertise into successful content strategies, this position could be the perfect fit for you.

As a Growth Content Manager focusing on the Sports and Prediction Markets, you will be responsible for strategizing and delivering impactful content within the sports sector, specifically concentrating on major US sports like the NFL, NBA, MLB, NHL, college football, and college basketball.

You will take charge of the content schedule, ensuring dissemination across various platforms including web, SEO/AEO, affiliates, social media, and other channels. Your primary objective will be to produce timely, commercially significant content in alignment with prominent sports events and trading demand.

This role will necessitate close cooperation with specialized teams in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to ensure that content boosts both audience growth and commercial performance.

Responsibilities:

Manage and organize the sports content calendar across multiple distribution channels like web, SEO/AEO, affiliates, and social media

Create comprehensive content strategies for major US sports such as NFL, NBA, MLB, NHL, college football, and college basketball

Identify opportunities related to key fixtures, major sporting events, seasonal trends, betting interests, and prediction market activities

Collaborate with internal experts in SEO/AEO, Paid Media, Affiliates, Social Media, and Product to align content with channel priorities

Ensure content supports organic visibility on search engines, customer engagement, affiliate success, and conversion objectives

Provide concise briefs to both internal and external content creators, editors, and subject matter specialists

Monitor and analyze content performance to enhance planning efficiency and execution

Support digital PR initiatives by working with internal and external resources

Establish comprehensive tracking and reporting for SEO and AEO

Optimize AI content production workflows for swifter results

Coordinate ASO production and reporting in collaboration with internal stakeholders

Remain updated on the latest advancements in US sports, prediction markets, betting markets, SEO/AEO, affiliates, and social media

Requirements:

Prior experience in sports content, iGaming, or a similar field of digital content

Extensive knowledge of major US sports, especially NFL and NBA, with a broader understanding of MLB, NHL, college football, and college basketball

Ability to create and manage content calendars across various channels

Familiarity with prediction markets, betting concepts, odds, futures, props, etc.

Proficient in digital PR, SEO/GEO, or equivalent digital content areas

Capable of collaborating cross-functionally with marketing teams like SEO/AEO, Paid Media, Affiliates, Social Media, Product

Strong editorial decision-making skills to balance speed, accuracy, user value, and commercial relevance

Analytical mindset for interpreting performance data and transforming it into actionable content strategies and engaging narratives

Comfortable working in a fast-paced, innovative, performance-driven setting

What We Offer:

Competitive salary and benefits package

Opportunity to contribute to the growth of a thriving sports and prediction markets content vertical

Flexibility in remote working

Collaborative work environment focused on innovation and performance excellence

Access to top SEO, analytics, content, and growth tools

Binance is a renowned global blockchain ecosystem recognized for operating the largest cryptocurrency exchange by trading volume and users. We have gained the trust of over 300 million individuals across 100+ countries due to our exceptional security measures, transparent user fund policies, efficient trading engine, high liquidity, and diverse array of digital asset products. Our services encompass trading, finance, education, research, payments, institutional support, Web3 functionalities, and more. Through harnessing the potential of digital assets and blockchain technology, we strive to construct an inclusive financial ecosystem that promotes financial freedom and enhances access to financial services worldwide.

Responsibilities:

Craft coherent UI text in Chinese and English for products, ensuring clarity in conveying information to end users.

Collaborate with senior designers and product managers to align all textual content with product objectives and user experience standards.

Develop, test, and optimize AI prompts for internal AI products at Binance, adapting prompt content based on real-world use cases.

Work closely with engineering and product teams to ensure accurate implementation of all textual content on live products.

Regularly review existing bilingual content, rectify ambiguous wording, and systematically update the content database.

Stay updated on the latest trends in content creation and AI industries, exploring innovative approaches to enhance work efficiency.

Qualifications:

Possession of a Bachelor's degree or higher in Translation, Linguistics, Journalism, UX Design, or related fields.

Fluency in English is compulsory for effective coordination with international partners; proficiency in additional languages is advantageous, and familiarity with UX copy protocols is preferred.

Demonstrated interest in internet, AI, and fintech products with strong attention to linguistic nuances.

Excellent communication skills, collaborative attitude, quick learning abilities to adapt swiftly to new tasks.

Prior experience in copywriting or AI prompt design is advantageous.

The offered Benefits at Binance:

Take part in shaping the future with the foremost blockchain ecosystem globally.

Collaborate with top-tier talent in a user-centered, globally-oriented company with a flat structure.

Engage in distinctive, fast-paced projects autonomously within an innovative environment.

Flourish in a results-oriented workplace with avenues for career growth and ongoing learning.

Competitive salary and employee perks.

Remote work opportunities with the flexible nature based on the team's requirements.

Binance is devoted to being an equal opportunity employer as we believe in the significance of fostering a diverse workforce essential for our advancement.

By submitting your job application, you confirm that you have read and accepted our Candidate Privacy Notice.

We may utilize artificial intelligence (AI) tools to assist in various stages of the hiring process, such as application review, resume analysis, and assessing candidate responses. These tools support our recruitment team and do not replace human decision-making. Final recruitment determinations are made by individuals. For more information on how your data is handled, kindly reach out to us.