Growth Content Manager (Sports & Prediction Markets)
As a Growth Content Manager specializing in Sports and Prediction Markets, you will be tasked with strategizing and implementing impactful content initiatives focused on various US sports such as NFL, NBA, MLB, NHL, college football, and college basketball.
Your main responsibilities will include owning the content schedule, coordinating content distribution across multiple platforms, and ensuring that the content aligns with key sporting events and trading trends to drive commercial success. This role will necessitate close collaboration with cross-functional teams in SEO/AEO, Paid Media, Affiliates, Social Media, and Product departments to enhance audience engagement and support business objectives.
Key Responsibilities:
- Develop and oversee the sports content calendar for web, SEO/AEO, affiliate, and social media channels.
- Create comprehensive content plans for major US sports with a specific focus on NFL, NBA, MLB, NHL, college football, and college basketball.
- Identify relevant topics related to key fixtures, major sports events, seasonal trends, betting interest, and prediction market activities.
- Collaborate with internal specialists to align content with channel priorities and goals.
- Ensure content drives organic visibility, audience engagement, affiliate performance, and conversions.
- Provide direction to internal and external writers, editors, and subject matter experts.
- Monitor content performance, analyze results, and make data-driven improvements to content strategies.
- Support digital PR efforts in coordination with internal and external resources.
- Implement detailed SEO and AEO tracking and reporting procedures.
- Utilize AI content production workflows to streamline content creation processes.
- Assist in ASO production and reporting in collaboration with internal stakeholders.
- Stay abreast of the latest developments in US sports, prediction markets, betting markets, SEO/AEO, affiliate marketing, and social media.
Requirements:
- Experience in sports content, iGaming, or similar digital content roles.
- Extensive knowledge of major US sports, primarily NFL and NBA, with broader understanding of MLB, NHL, college football, and college basketball.
- Experience in managing content calendars across multiple channels.
- Familiarity with prediction markets, betting markets, odds, futures, props, picks, or related sports wagering concepts.
- Strong background in digital PR, SEO/GEO, or other relevant digital content areas.
- Ability to collaborate effectively with diverse marketing teams like SEO/AEO, Paid Media, Affiliates, Social Media.
- Strong editorial judgment, balancing speed, accuracy, user value, and commercial relevance.
- Analytical mindset to interpret performance data and drive content priorities based on insights.
- Comfort working in a fast-paced, performance-driven environment focused on innovation.
What we Offer:
- Competitive salary and benefits package.
- Opportunity to contribute to a high-growth sports and prediction markets content division.
- Flexible remote work policy.
- Collaborative and dynamic work environment fostering innovation and performance.
- Access to cutting-edge SEO, analytics, content, and growth tools.
If you excel in US sports knowledge, can engage audiences effectively around sporting events, and can develop content strategies that drive business success, this role presents an exciting opportunity.
Salary Range: $80,000 - $120,000 per year.
