Growth Creative Copywriter
We are looking for a seasoned, creative, and enthusiastic copywriter to join the Growth Creative Team at Crypto.com. This role will collaborate closely with the Creative Director in producing engaging digital content across various platforms. The ideal candidate will have a strong sense of design aesthetics, a keen awareness of digital trends, and the ability to transform concepts into visually compelling content. This position requires proficiency in AI tools, and it offers the flexibility of remote work for effective collaboration from any location.
Responsibilities
- Develop innovative and captivating content for digital platforms like social media, websites, video, email, and in-app materials.
- Write for different ad channels such as Twitter, Facebook, Instagram, TikTok, and Google, understanding the nuances of each platform.
- Collaborate with various teams like Acquisition, CRM, and Data Analytics to create effective copywriting solutions.
- Research and conceptualize ideas to create engaging messages for the target audience.
- Create tailored, segmented messages for different customer groups to enhance engagement and conversions.
- Craft content in diverse formats including push notifications, emails, blogs, and short and long-form digital channels.
- Establish the tone and spark creativity while ensuring excellence in collaboration with the Project Manager and Creative team.
- Stay updated on trends and news to recognize relevant content opportunities.
- Gather input and validate content with internal teams for accuracy and alignment.
- Ensure consistency and quality across all written materials.
- Take ownership of projects from conception to delivery, adhering to brand guidelines.
- Manage multiple projects simultaneously within a fast-paced environment, meeting deadlines with precision.
- Leverage AI tools to generate visually appealing content.
Requirements
- 6+ years of experience in fintech/blockchain content writing.
- Exceptional ability to craft impactful narratives.
- Demonstrated experience as a Senior Copywriter with a robust portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- In-depth knowledge of the crypto landscape, including cryptocurrencies, blockchain technology, industry trends, and target audience preferences.
- Proficiency in writing for various channels and formats like social media, websites, emails, push notifications, and in-app pop-ups.
- Ability to develop strategic copywriting approaches aligned with business objectives and campaign goals.
- Experience collaborating with cross-functional teams like designers, product managers, and CRM specialists for effective campaign execution.
- Proficient in data-driven decision-making, analyzing campaign performance, and optimizing copy and messaging.
- Comfortable in a fast-paced environment, adaptable to changing priorities, open to feedback, and iterative processes.
- Skilled in crafting long-form, narrative-driven content for CRM campaigns that build emotional connections and drive actions.
Benefits
- Competitive salary.
- Comprehensive medical insurance coverage for employees and dependents.
- Generous annual leave entitlement including birthday and work anniversary.
- Flexibility in work hours and choice of hybrid or remote setup.
- Internal mobility program for career advancement.
- Work perks such as a Crypto.com visa card upon joining.
About Crypto.com
Launched in 2016, Crypto.com serves over 80 million customers globally and is the fastest-growing cryptocurrency platform. With a vision of Cryptocurrency in Every Wallet™, Crypto.com is committed to advancing cryptocurrency adoption through innovation and empowering the next generation. The company values diversity and inclusion and seeks candidates with various backgrounds to strengthen their team.
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