Growth Creative Copywriter
We are looking for a skilled and imaginative copywriter to join our Growth Creative Team at Crypto.com. In this role, you will collaborate closely with our Creative Director to produce captivating digital content for various platforms. The ideal candidate should have a strong sense of design aesthetics, be tuned in to digital social trends, and excel at transforming concepts into visually appealing content. This position necessitates familiarity with AI tools and offers the convenience of remote work, allowing seamless collaboration from any location.
Responsibilities:
- Create original and engaging content for digital channels, including social media, websites, video, email, and in-app mediums.
- Develop content tailored for different advertising platforms like Twitter, Facebook, Instagram, TikTok, and Google.
- Collaborate with the Growth team, including Acquisition, CRM, and Data Analytic units, to devise effective copywriting strategies.
- Conduct research and ideate concepts for crafting compelling messages targeted at the audience.
- Tailor personalized messaging for diverse customer segments to enhance engagement and conversions.
- Produce content across various formats, such as push notifications, emails, blogs, and other short-form and long-form digital platforms.
- Drive creativity and establish the tone while upholding collaboration standards with the Project Manager and Creative team.
- Stay informed about trending topics and current events to pinpoint content opportunities.
- Gather insights and validate content with internal teams.
- Ensure uniformity and excellence across all written materials.
- Take ownership of projects from inception to completion, aligning with brand standards.
- Execute multiple projects simultaneously in a dynamic setting, meeting deadlines with meticulous attention to detail.
- Utilize AI tools to create visually appealing content.
Requirements:
- 6+ years of experience in fin-tech/blockchain content creation.
- Demonstrated ability to craft impactful written content.
- Proven track record as a Senior Copywriter with a robust portfolio showcasing work in the crypto sector, product descriptions, CRM content, and advertising campaigns.
- Profound understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and audience preferences.
- Proficiency in writing for various platforms and formats, adapting style and tone for each channel.
- Ability to develop strategic approaches aligning with business objectives and campaign targets.
- Experience collaborating across teams and disciplines to develop and implement successful campaigns.
- Strong grasp of data-driven decision-making, analyzing campaign performance to optimize messaging.
- Comfortable working in a fast-paced environment, adapting to changing requirements and feedback.
- Proficient in crafting narrative-driven content for CRM campaigns, creating emotional connections and driving desired actions.
Benefits:
- Competitive salary
- Comprehensive medical insurance coverage for employees and dependents
- Generous annual leave entitlement, including special occasions like birthdays and work anniversaries
- Flexible working arrangements, with opportunities for hybrid or remote setups
- Internal mobility program for career advancement
- Work perks, like a crypto.com visa card
- Benefits packages tailored to regional requirements
About Crypto.com:
Crypto.com, founded in 2016, is a leading global cryptocurrency platform serving over 80 million customers. The company is dedicated to promoting cryptocurrency adoption through innovation and cultivating a fairer digital ecosystem. Commitment to diversity and inclusion prevails in its recruitment process, welcoming candidates from varied backgrounds and perspectives to enrich the team. Personal data provided by applicants is solely used for recruitment purposes.
