Growth Creative Copywriter
We are looking for a seasoned and creative copywriter to join the Growth Creative Team at Crypto.com. This individual will collaborate closely with the Creative Director to craft engaging digital content across various platforms. The ideal candidate will have a strong sense of design aesthetics, keep up with current digital trends, and excel in transforming concepts into compelling visuals. This role involves utilizing AI tools and offering the flexibility of remote work for effective collaboration from any location.
Responsibilities
- Develop innovative and engaging content for digital platforms like social media, websites, video, email, and in-app materials.
- Write content tailored for different advertising channels such as Twitter, Facebook, Instagram, TikTok, Google, etc.
- Partner with Growth team members, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions.
- Conduct research and brainstorm ideas to create compelling messages for the target audience.
- Customize messaging for various customer segments to enhance engagement and conversions.
- Write content in various formats including push notifications, emails, blogs, and other short and long-form digital channels.
- Drive creativity and maintain consistency in collaboration with the Project Manager and Creative team.
- Stay updated on current trends and news to identify content opportunities.
- Seek input and validation from internal teams on content.
- Ensure quality and consistency across all written materials.
- Lead projects from inception to completion while adhering to brand guidelines.
- Manage multiple projects simultaneously within a fast-paced environment, meeting deadlines with precision.
- Employ AI tools to create captivating visuals and content.
Requirements
- At least 6 years of experience in fintech/blockchain content writing.
- Proficient in delivering impactful writing.
- Demonstrated expertise as a Senior Copywriter with a portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns.
- Deep understanding of the crypto landscape, including cryptocurrencies, blockchain technology, trends, and audience preferences.
- Skilled in writing for various channels and formats such as social media, websites, emails, push notifications, and in-app pop-ups.
- Ability to develop strategic copywriting approaches aligning with business goals and campaign objectives.
- Experience collaborating with cross-functional teams to execute successful campaigns.
- Familiarity with data-driven decision-making and analyzing campaign performance to optimize copy and messaging.
- Comfortable working in a dynamic environment with shifting priorities and tight timelines.
- Strong narrative-driven content creation skills for CRM campaigns.
- Proven track record of developing customer-centric copy that drives desired actions and builds connections.
Life @ Crypto.com
Join a talented and supportive team, with opportunities for personal and professional growth. Be part of a transformational and proactive working environment that encourages innovative solutions. Engage with industry-leading colleagues and collaborate to achieve common goals.
Benefits
- Competitive salary.
- Medical insurance with extended coverage for dependents.
- Generous annual leave entitlement including birthday and work anniversary days.
- Flexible work arrangements and internal mobility programs.
- Company perks and benefits tailored to various regions.
About Crypto.com
Founded in 2016, Crypto.com is a rapidly growing global cryptocurrency platform with a vision of enabling cryptocurrency adoption for everyone. Committed to innovation, security, and privacy, Crypto.com aims to empower builders, creators, and entrepreneurs in shaping a more equitable digital ecosystem.
