Growth Manager - CEE

Binance is a well-known global blockchain ecosystem associated with the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by millions across numerous countries, Binance is recognized for industry-leading security, transparent user funds, fast trading engine, high liquidity, and a varied portfolio of digital-asset products. Binance's services span from trading and financial activities to education, research, payment services, institutional offerings, Web3 features, and more. The company leverages digital assets and blockchain technology to construct an all-inclusive financial ecosystem promoting financial freedom worldwide and enhancing financial accessibility.

Responsibilities

• Collaborate with the Marketing Strategy Lead to implement regional growth campaigns in conjunction with local and central stakeholders to meet business objectives.
• Drive and oversee growth marketing initiatives in specified regions with a focus on user engagement, platform utilization, and enhancing user experience.
• Establish marketing best practices inclusive of segmentation, A/B testing strategies, and data-driven insights.
• Develop marketing strategies to enhance long-term customer value through customer segmentation, personalization, and effective product and distribution channel strategies.
• Map out user journeys to improve user funnel conversion rates by addressing areas like user education and operational campaign optimization.
• Analyze campaign progress and outcomes through data analysis and user feedback to enhance efficiency and user satisfaction.
• Drive platform innovations, community solutions, in-depth analytics, and insights sharing.

Requirements

• Possess 3-5+ years of experience in Growth, Digital, or Marketing roles.
• Demonstrate a data-oriented mindset with strong analytical capabilities in user behavior analysis and marketing funnel strategies.
• Be execution-oriented, driven, and detail-oriented in campaign planning and execution.
• Have experience in launching both broad and targeted campaigns, as well as product optimization.
• Skilled in Marketing Growth Hacking, Operational Management, and Data Analytics.
• Ideally experienced in user segmentation, customer lifecycle management, and A/B testing.
• Exhibit a keen interest in crypto/blockchain/technology; being a Crypto enthusiast is a bonus.
• Capable of independent work execution and end-to-end initiative management.
• Proven track record in growing and managing user bases with excellent coordination and strategic marketing abilities.
• Demonstrate creative thinking in developing product strategies and engaging campaigns.

Why Binance

• Contribute to shaping the future with a leading blockchain ecosystem.
• Collaborate with top-tier talent in a global, user-centric organization with a flat structure.
• Engage in innovative, fast-paced projects with autonomy in a dynamic environment.
• Access a results-oriented workplace encouraging career growth and continuous learning.
• Offered competitive salary and company benefits.
• Work-from-home arrangements available based on the team's work nature.

Binance is committed to maintaining workplace diversity and providing equal opportunities for all employees. By submitting your application, you confirm your agreement with the Candidate Privacy Notice. The company may incorporate artificial intelligence tools in the recruitment process to support certain aspects, with the final hiring decisions being made by humans. For further information on data processing, please reach out to Binance directly.