Growth Marketer

About the Role

This role goes beyond traditional channel management and encompasses overseeing the entire growth strategy of a Direct-to-Consumer (DTC) brand that is actively expanding. Working closely with founders experienced in driving growth at venture-backed startups, you will be responsible for paid acquisition, organic social, content creation, creative direction, as well as conducting experimentation. Additionally, you will have the opportunity to engage directly with customers to maintain a keen understanding of their preferences and behaviors.

What you will do:

• Develop and execute paid acquisition strategies, including across various platforms, while owning key performance metrics such as Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), and maximizing spending efficiency.
• Lead organic social media and content initiatives across different channels by devising and implementing strategies.
• Create and edit compelling short-form video and creative content with a focus on driving conversions.
• Implement structured growth experiments throughout the entire marketing funnel, from initial click to subsequent purchases.
• Collaborate with the founders on lifecycle marketing, Customer Relationship Management (CRM), and customer retention efforts.
• Maintain direct customer engagement, including providing hands-on support as necessary to enhance marketing expertise.

What you will need:

• 1–3 years of experience in growth or performance marketing; recent graduates with a strong portfolio demonstrating relevant skills are encouraged to apply.
• Proficiency in managing paid acquisition campaigns, with a proven track record of managing budgets effectively and achieving measurable results.
• Video editing skills are highly beneficial, as creating engaging short-form content is pivotal to the growth strategy.
• Experience in managing social media platforms across multiple channels.
• Preference for candidates with a technical or analytical academic background.
• Proficiency in leveraging AI tools in practical workflows, with a bonus for experience in building automations or agentic workflows.
• Fluency in English and Cantonese, with proficiency in Mandarin considered a plus.
• Legal authorization to work locally is required.
• Applicants are requested to submit a portfolio showcasing past campaigns, creative projects, or video work when applying.